# Easter Marshmallow Cookies The Peeps Oreo Sandwich Cookies are Limited-Edition for Spring By Michael Hemsworth | Published 2017-02-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-cookie References: [thatsnerdalicious](http://www.thatsnerdalicious.com/news/peeps-oreos/) & [walmart](https://www.walmart.com/ip/OREO-COOKIES-PEEPS-1X10-700-OZ/113686818) The [Peeps](https://www.trendhunter.com/trends/peeps-1) Oreo sandwich cookies are a limited-edition release from the classic cookie brand that infuses the iconic marshmallow bird treats into the center of the cookies. The Peeps Oreos feature a vanilla cookie with a pink Peeps-flavored creme on the inside to create something of a s'mores-inspired treat that is overtly Spring oriented and ready for Easter. The Peeps Oreo sandwich cookies have been announced by [Nabisco](https://www.trendhunter.com/trends/smoreos) and are set to be available for purchase at [Walmart](https://www.trendhunter.com/trends/peeps-easter-products) starting in the next short while. Despite spring being a somewhat long way off, the Peeps Oreos come as a sign that brands are getting ahead of the curve in order to satisfy consumers with seasonal products on the market as quickly as they can. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 63% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Seasonal Food Mashups:** Combining popular seasonal treats into limited-edition food products. - **Iconic Brand Collaborations:** Creating unique limited-edition products by combining two popular brands. - **Preserving Nostalgia:** Incorporating classic childhood treats into updated products that evoke feelings of nostalgia. ### Who This Affects Most - **Food and Beverage:** Creating limited-edition food products that target seasonal consumer demand. - **Confectionery:** Collaborating with other iconic brands to create unique flavors and limited-edition offerings. - **Marketing and Advertising:** Capitalizing on nostalgia in marketing efforts to evoke positive emotions and consumer loyalty. ## Related on Trend Hunter - [Vibrant Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-easter-products.md) - [Bird-Shaped Marshmallow Treats](https://www.trendhunter.com/trends/peeps-1.md) - [Flavorful Marshmallow Easter Treats](https://www.trendhunter.com/trends/peeps-easter.md) - [Campfire Treat Sandwich Cookies](https://www.trendhunter.com/trends/smoreos.md) - [Limited-Edition Marshmallow Cereals](https://www.trendhunter.com/trends/peeps-marshmallow-flavored-cereal.md) - [Celebratory Springtime Marshmallow Treats](https://www.trendhunter.com/trends/peeps-2023-easter-marshmallow-offerings.md) - [Marshmallow-Flavored Dog Biscuits](https://www.trendhunter.com/trends/milk-bone-peeps.md) - [Co-Branded Easter Marshmallow Confections](https://www.trendhunter.com/trends/marshmallow-confections.md) - [Sandwich Cookie Easter Eggs](https://www.trendhunter.com/trends/cadbury-dairy-milk-egg-n-spoon-with-oreo.md)