# Sandwich Crisp Pop-Ups Walkers' Serves Sandwich Clubs and Sandwich-Inspired Crisps By Laura McQuarrie | Published 2016-09-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-club References: [prweek](http://www.prweek.com/article/1408275/walkers-opens-crisp-sandwich-speakeasy-first-big-activation-new-agency?utm_content=bufferf523a&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer) & [eventbrite](https://www.eventbrite.co.uk/e/walkers-crisp-sarnie-club-tickets-27404093381) In order to get the word out about the newest six-piece sandwich-inspired potato chip collection from [Heinz](https://www.trendhunter.com/trends/walkers-chips) and Walkers, a "speakeasy-style" pop-up sandwich club was launched in London. 'The [Walkers Crisp Sarnie Club](https://www.trendhunter.com/trends/sandwich-sommeliers)' gave people the chance to create their own [potato chip-filled sandwiches](https://www.trendhunter.com/trends/uber-eats-sandwich-studio), which were also served alongside a small sampling of the crisps. This unique activation celebrates the British tradition of adding potato chips to a sandwich as something that's particularly unique to the country. Flavors in the unusual potato chip range include Ham & Mustard, Sausage & Brown Sauce and Bacon & Tomato Ketchup, which make for especially flavorful sandwich additions or standalone snacks. At the pop-up event, people had the chance to climb onto giant sandwich props before having their photos taken. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 28% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Potato Chip-inspired Sandwiches:** Opportunity for food companies to create innovative products that combine the flavors and textures of potato chips and sandwiches. - **Pop-up Experiential Marketing:** Opportunity for brands to create unique and immersive pop-up events to generate buzz and engage with consumers. - **Novel Flavor Combinations:** Opportunity for food manufacturers to develop and launch unique and unexpected flavor combinations to cater to adventurous consumers. ### Who This Affects Most - **Food and Snack Manufacturing:** Opportunity for food manufacturers to capitalize on the trend of potato chip-inspired sandwiches and develop innovative products to meet consumer demand. - **Event and Experiential Marketing:** Opportunity for event and experiential marketing agencies to create memorable and interactive pop-up experiences for brands and consumers. - **Food Retail and Restaurants:** Opportunity for food retailers and restaurants to incorporate novel flavor combinations, inspired by potato chip flavors, into their menu offerings to attract and delight customers. ## Related on Trend Hunter - [Crisp Sandwich Sommeliers](https://www.trendhunter.com/trends/sandwich-sommeliers.md) - [Condiment-Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-chips.md) - [Remixed Snack Chip Flavors](https://www.trendhunter.com/trends/limitededition-crisps.md) - [Sandwich-Inspired Snack Chips](https://www.trendhunter.com/trends/herrs-sandwichips.md) - [Global Cuisine-Inspired Snack Chips](https://www.trendhunter.com/trends/new-walkers-crisps-flavors.md) - [Premium Night-In Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-crisps.md) - [Festively Flavored Snack Chips](https://www.trendhunter.com/trends/walkers-crisps-flavors.md) - [Savory Americana Snack Flavors](https://www.trendhunter.com/trends/walkers-smokin-bbq-sauce.md) - [Limited-Edition Seasonal Snack Chips](https://www.trendhunter.com/trends/walkers-sensations-snacks.md)