# Candy-Based Sandwich Buns Airheads Created a Unique Sandwich Bun Made Entirely of Candy By Laura McQuarrie | Published 2021-07-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-bun References: [prnewswire](https://www.prnewswire.com/news-releases/airheads-candy-gets-ready-to-enter-the-chicken-sandwich-wars-301325702.html) & [chewboom](https://www.chewboom.com/2021/07/06/airheads-reveals-new-chicken-sandwich-made-with-a-airheads-candy-bun/) [Airheads](https://www.trendhunter.com/trends/airheads-xtremes-very-berry) isn't one of the brands that would usually participate in National Fried Chicken Day celebrations but this year, the candy brand is getting in on the festivities by creating a first-of-its-kind sandwich bun. Made entirely from candy, the sandwich bun promises to introduce a creation so unique that "the world will finally see what's been missing in chicken." Airheads created a rainbow-striped sandwich bun using sweet and sour Airheads Xtreme and it's stacked with the usual savory ingredients (coleslaw, spicy mayo, pickles and of course, [fried chicken](https://www.trendhunter.com/trends/chicken-waffles-sandwich)) and although it seems like winning the chicken sandwich wars may be a challenge without a restaurant, Airheads is giving people the chance to experience its creation through Chicago's Frances’ Deli & Brunchery for a limited time. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 93% | Activity: 96% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Candy-based Foods:** Opportunities exist to create other food items using candy as a primary ingredient. - **Unusual Food Combinations:** Unique and unexpected food combinations that blend sweet and savory flavors can create exciting culinary experiences. - **Limited-time Offerings:** Limited-time menu items can create a sense of urgency and excitement for customers to try something new. ### Sectors Adopting This - **Fast Food:** Fast food chains can collaborate with candy brands to create limited-time menu offerings that appeal to customers' adventurous tastes. - **Confectionery:** Candy companies can explore new ways of incorporating their products into food items, expanding their target market beyond traditional candy consumers. - **Restaurants:** Restaurants can experiment with unique food combinations to create viral dishes that attract attention on social media and generate buzz for their brand. ## Related on Trend Hunter - [Hand-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/handbreaded-chicken-sandwiches.md) - [4/20-Celebrating Sandwiches](https://www.trendhunter.com/trends/ake-bacon-sando.md) - [Ice Cream-Topped Sandwiches](https://www.trendhunter.com/trends/nashville-hot-crispy-chicken-ice-cream-sandwich.md) - [Sour-Sweet Berry Candies](https://www.trendhunter.com/trends/airheads-xtremes-very-berry.md) - [Spicy-sweet Chicken Sandwiches](https://www.trendhunter.com/trends/new-honey-hot-chicken-sandwich.md) - [Barbecue-Inspired Chicken Sandwiches](https://www.trendhunter.com/trends/ultimate-bbq-fried-chicken-sandwich.md) - [Burger-Style Frozen Novelties](https://www.trendhunter.com/trends/frosty-burger.md) - [Double-Breaded Chicken Sandwiches](https://www.trendhunter.com/trends/bacon-cheese-chicken-sandwich.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md)