# Interactive Sandwich Billboards Subway's 3D Billboard Lets Onlookers Build Their Own Sub On-Screen By Laura McQuarrie | Published 2022-08-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sandwich-billboard References: [famouscampaigns](https://www.famouscampaigns.com/2022/08/virtually-make-your-own-sandwich-with-subways-3d-interactive-billboard/?utm_source=rss&utm_medium=rss&utm_campaign=virtually-make-your-own-sandwich-with-subways-3d-interactive-billboard)  To demonstrate just how easy it is for people to create their favorite subs, [Subway](https://www.trendhunter.com/trends/scratch-and-sniff-billboard) created an [interactive 3D subway billboard](https://www.trendhunter.com/trends/dreamies-treats). The billboard gave people the power to virtually create the sub of their choosing on-screen and the experience kicks off by [scanning a QR code](https://www.trendhunter.com/trends/supersized-sweeps) on the side of the ad. With options like Meatball Marinara and Chicken Tikka to start with, people were able to use their own mobile devices to add or subtract items to perfectly customize the sub to their taste preferences. After doing so, the large billboard revealed the finished product with the person's name who customized the order. As a special treat to people in proximity to the billboard, Subway ambassadors surprised people with the sandwich they just constructed. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 15% | Activity: 55% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Interactive Advertising:** Businesses could use interactive billboards to engage with customers and provide customized experiences. - **QR Code Marketing:** QR code marketing could be a creative way for businesses to bring people into their online world and create new customers. - **Virtual Reality Marketing:** Virtual reality experiences could be used by companies to showcase their products and services and provide engaging and interactive experiences for customers. ### Where This Applies - **Fast Food:** Fast food companies could use interactive billboards to showcase their menu options and drive foot traffic to their locations. - **Advertising:** Advertising agencies could implement interactive billboards in their campaigns to better engage and connect with their target audience. - **Mobile Technology:** Mobile technology companies could explore the potential of QR codes and virtual reality platforms to enable businesses to create innovative and engaging marketing campaigns. ## Related on Trend Hunter - [Festive Scratch-and-Sniff Billboards](https://www.trendhunter.com/trends/scratch-and-sniff-billboard.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Interactive Snacks Billboards](https://www.trendhunter.com/trends/grab-and-go-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [QSR Blimp Restaurant Experiences](https://www.trendhunter.com/trends/subway-in-the-sky-promotion.md) - [Virtual Sandwich Campaigns](https://www.trendhunter.com/trends/the-jimmy-johns-metasandwich.md) - [QSR Holiday Windows](https://www.trendhunter.com/trends/secret-sandwich-elves.md) - [Game Show-Style Billboards](https://www.trendhunter.com/trends/outdoor-advertisement.md)