# Lazy Morning Lookbooks The Sandro Collection is Full of Casual Chic Outfits By Meghan Young | Published 2014-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sandro-collection References: [refinery29](http://www.refinery29.com/sandro) & [sandro-paris](http://www.sandro-paris.com/) The Sandro collection for Spring 2014 promoted looks that are perfect for a lazy Sunday morning spent lounging at home or walking aimlessly in the city. With winter just around the corner, however, the former seems more likely. Yet the [monochromatic outfits](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) would be great for a weekend outing. Simply throw on a jacket and the [urban chic ensembles](https://www.trendhunter.com/trends/robert-barakett-spring) are complete. The ad campaign for the Sandro collection was shot by photographer Karim Sadli. It stars model Edie Campbell, who was joined by male model Elliot Vulliod. A perfect balance between casual and chic, the spring 2014 Sandro collection will speak to the people's inner rocker. Of course, the edginess of each outfit is tempered by comfort. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 26% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Casual Chic Fashion:** The Sandro collection promotes a trend of casual chic fashion with edgy outfits that are also comfortable. - **Urban Loungewear:** The Sandro collection's lazy morning lookbooks promote a trend of comfortable yet stylish urban loungewear. - **Monochromatic Outfits:** The Sandro collection's monochromatic outfits promote a trend of stylish simplicity that can be dressed up or down. ### Sectors Adopting This - **Fashion Industry:** The Sandro collection's promotion of casual chic fashion and stylish urban loungewear provides opportunity for disruptive innovation in the fashion industry. - **Photography Industry:** The ad campaign's use of photographer Karim Sadli provides opportunity for disruptive innovation in the photography industry. - **Modeling Industry:** The use of model Edie Campbell in the ad campaign of the Sandro collection provides opportunity for disruptive innovation in the modeling industry. ## Related on Trend Hunter - [Lounge-Focused Winter Wear](https://www.trendhunter.com/trends/lounge-club-collection.md) - [Vibrant Comfort-Forward Apparel](https://www.trendhunter.com/trends/lazy-daze-collection.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Elevated Casual Spring Collections](https://www.trendhunter.com/trends/robert-barakett-spring.md) - [Bright Timeless Spring Series](https://www.trendhunter.com/trends/rudsak-spring-2024-collection.md) - [Effortless Autumn Apparel](https://www.trendhunter.com/trends/szane-fall-2025.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md)