# Professional Smartphone Camera Lenses These New SANDMARC Lenses Greatly Enhance the Latest iPhones By Michael Hemsworth | Published 2021-01-04 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sandmarc-lenses References: [yankodesign](https://www.yankodesign.com/2021/01/03/these-iphone-12-attachable-lenses-photo-filters-bridge-the-gap-between-your-phone-and-dslr/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+yankodesign+%28Yanko+Design+-+Form+Beyond+Function%29) & [sandmarc](http://sandmarc.com/pages/iphone-12-12-mini-12-pro-12-pro-max-lens) These [SANDMARC](https://www.trendhunter.com/trends/sandmarc-telephoto-6x) lenses are a premium range of options for avid users who are seeking out a way to bridge the disconnect that can exist between smartphone photography and high-end DSLRs. The lenses are made for the [iPhone 12 series](https://www.trendhunter.com/trends/torras-upro-ostand) smartphones, and include a range of options including [anamorphic](https://www.trendhunter.com/trends/gopro-anamorphic-lens-mod), macro, fisheye, telephoto and wide-angle. The product range also includes four filters that can be used in place of digital filters to enhance photography without the need for post-production editing. The SANDMARC lenses help to make the process of high-end photography more accessible for the average user and utilize a piece of equipment that already have in their ownership. This helps to make premium photography less illusive and more attainable amongst users who are craving another level of customization. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 73% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Smartphone Photography Enhancement:** The advancement of smartphone camera lenses and filters provide a new opportunity for enhancing the quality of photos captured on a mobile device. - **Mobile Photography Equipment:** The development of mobile photography accessories creates an opportunity to expand the market for add-ons to enhance the mobile photography experience. - **Accessible High-end Photography:** The use of smartphone lenses and filters bridges the gap between high-end photography gear and the average consumer, making it less elusive and more attainable. ### Industries Being Reshaped - **Mobile Photography Accessories:** The mobile photography accessory industry can capitalize on the rise in popularity of mobile photography enhancing add-ons like lenses and filters. - **Smartphone Manufacturing:** Smartphone manufacturers have an opportunity to create more advanced smartphone camera lenses and filters in-house to differentiate their products from competitors. - **Photography Software:** Companies that develop photography software can create intuitive apps and editing tools that complement mobile photography accessories to enhance the user experience. ## Related on Trend Hunter - [Pro-Grade Aftermarket Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-6x.md) - [Pro-Approved Smartphone Lenses](https://www.trendhunter.com/trends/moment-tseries-mobile-lenses.md) - [Hyper-Zoom Smartphone Lenses](https://www.trendhunter.com/trends/sandmarc-telephoto-tetraprism.md) - [Elongated Smartphone Photography Lenses](https://www.trendhunter.com/trends/sandmarc-probe-lens.md) - [Physical Mobile Photography Filters](https://www.trendhunter.com/trends/sandmarc-cloud-diffusion-filters.md) - [Photographer-Grade Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra-explorer-series.md) - [Detachable Mobile Camera Lenses](https://www.trendhunter.com/trends/mobile-camera-lens.md) - [Pro-Grade Smartphone Cameras](https://www.trendhunter.com/trends/switchlens.md) - [Space-Saving Smartphone Lenses](https://www.trendhunter.com/trends/shiftcam-lensultra.md)