# Anti-Sand Beach Blankets Say Goodbye to Gritty Grains with the Sandless Beach Mat By Olivia123 | Published 2011-07-22 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/sandless-beach-mat References: [beta.hammacher](http://beta.hammacher.com/Product/Default.aspx?sku=81157) & [random-good-stuff](http://www.random-good-stuff.com/2011/07/20/sandless-beach-time/) The Sandless Beach Mat is an amazing invention that is guaranteed to make your beach bathing afternoons "out-sanding." Believe it or not, the Sandless Beach Mat is a product that was born out of military experimentation. Military forces needed a helicopter landing pad that wouldn't get clogged up with sand and dirt when the wind-blowing vehicles landed. They developed woven polyurethane, a fabric that instantly filters sand and pushes it beneath it when it gets dirty. The Sandless Beach Mat is a smaller and comfier version of this helicopter landing pad. As soon as specks of sand land on the towel, they are engulfed by the fabric, and emitted beneath the mat. **Implications** - Consumers living in urban areas live very fast-paced lifestyles and find little time for relaxation. When they do find a bit of spare time, they seek products that will maximize their [comfort and relaxation](https://www.trendhunter.com/trends/zlounger). ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 34% | Activity: 79% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions) ## Key Themes ### Key Themes Behind This Trend - **Comfort and Relaxation:** Developing innovative products that maximize comfort and relaxation for consumers living in fast-paced urban areas. - **Urban Lifestyle:** Adapting products to meet the needs and demands of consumers living busy urban lifestyles. - **Technological Adaptation:** Utilizing military inventions and technologies to create consumer-friendly products for everyday use. ### Where This Applies - **Outdoor Recreation:** Incorporating sandless technology in outdoor recreational products like beach blankets and mats to enhance the beach experience for individuals and families. - **Travel and Tourism:** Integrating sandless and compact beach accessories into the travel industry to cater to tourists' needs for convenience and comfort during beach vacations. - **Military Applications:** Exploring the potential of military inventions and technologies for civilian use, specifically in developing sandless solutions for various industries like construction and transportation. ## Related on Trend Hunter - [All-in-One Ultralight Mats](https://www.trendhunter.com/trends/ultralight-mat.md) - [Marine-Grade Sun Shades](https://www.trendhunter.com/trends/the-shibumi-shade.md) - [Eco-Conscious Beach Towels](https://www.trendhunter.com/trends/fiveadrift.md) - [Beach Backpack Recliners](https://www.trendhunter.com/trends/beach-backpack-recliner.md) - [Naturalistic Earth-Made Bath Mats](https://www.trendhunter.com/trends/quick-dry-earth-mat.md) - [Multifunctional Crowdfunded Hammocks](https://www.trendhunter.com/trends/hangpad.md) - [Mess-Free Tanning Products](https://www.trendhunter.com/trends/tan-fans-sleep-sac.md) - [Versatile Beach Chairs](https://www.trendhunter.com/trends/versatile-beach-chair.md) - [Stylistic Lightweight Beach Shades](https://www.trendhunter.com/trends/the-swim-shady.md)