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# Record-Breaking SD Cards
The SanDisk Extreme PRO SD Card is the First to Store 512 Gigabytes

By Rahul Kalvapalle | Published 2014-09-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sandisk-extreme-pro-sd
References: [anandtech](http://www.anandtech.com/show/8522/sandisk-launches-extreme-pro-sd-cards-up-to-512gb) & [sandisk](http://www.sandisk.com/consumer/segments/extremepro/)

The [SanDisk](https://www.trendhunter.com/trends/studio-ssd) Extreme PRO SD card is raising the bar for what a diminutive SD card can store -- this behemoth of a storage card is capable of storing up to an astounding [512 GB of content](https://www.trendhunter.com/trends/seagate-storage-expansion-xbox).

To put it in context, there are only a couple of 256 GB capacity SD cards available on the market, with most offerings struggling to go beyond 128 GB. This being the case, the SanDisk Extreme PRO SD card really is a piece of technological prowess, and is testament to SanDisk's expertise in its field.

The SD card comes in SDXC format and has an interface that offers a speed of up to 104 megabytes per second. It is suitable for capturing 4K video, making it an excellent choice for video professionals.

## Trend Insights (Trend Hunter)

- Score: 3.1/10
- Popularity: 45% | Activity: 39% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets)

## Key Themes

### What's Driving This Trend

- **High-capacity Storage Cards:** SanDisk's 512 GB SD card sets a new benchmark for storage on a single card.
- **Increased Data Storage Capacity:** The demand for more storage capacity on smaller devices continues to drive innovation in the storage industry.
- **Faster Data Transfer Speeds:** SanDisk's 104 MB/s interface showcases the ongoing push to increase data transfer speeds on storage devices.

### Who This Affects Most

- **Consumer Electronics:** The continuing demand for high-capacity storage on small devices makes SanDisk's 512 GB SD card an attractive option for the consumer electronics industry.
- **Digital Photography and Videography:** SanDisk's 512 GB SD card, with its ability to capture and store 4K video, presents a unique opportunity for growth in digital photography and videography.
- **Data Storage and Management:** The need for secure, high-capacity storage options is driving innovation in the data storage and management industry, and SanDisk's 512 GB SD card is a prime example of this trend.

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