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# Fast Food-Inspired Streetwear
SANDALBOYZ and KFC Indonedia Join Forces of Apparel Designs

By Amy Duong | Published 2019-12-04 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sandalboyz-and-kfc
References: [hypebeast](https://hypebeast.com/2019/12/kfc-sandalboyz-court-slides-clothing-capsule-collection-indonesia-release-information)

SANDALBOYZ and KFC Indonesia work in collaboration on a [capsule of apparel and Court Slides](https://www.trendhunter.com/trends/ground-up-and-pepsico) to accompany the designs. The slides are designed with attention to the iconic [KFC branding](https://www.trendhunter.com/trends/baby-sanders-collection), showcasing "SANDALBOYZ Original Recipe" across the front alongside Colonel Sanders' face.

The logo is also featured across the footbridges and the overall color palette is true to the branding as well, boasting red and white. The duo also nod to SANDALBOYZ's roots in Indonesia with prints that read "Jagonya Ayam!" which translates directly to "Chicken Experts." It references the 750 restaurants in Indonesia. In addition to the slides, the apparel features [graphic tees, shorts, socks, hoodies](https://www.trendhunter.com/trends/mcdonaldland-clothing-line), and more -- all of which are available for limited time at Jakarta KFC restaurants.

Image Credit: SANDALBOYZ

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 83% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle)

## Key Themes

### Key Themes Behind This Trend

- **Collaborative Streetwear:** Opportunity for businesses to collaborate with streetwear brands to create unique apparel designs.
- **Branding in Fashion:** Disruptive innovation opportunity for brands to explore cross-industry collaborations to showcase iconic branding in fashion.
- **Localized Apparel Collections:** Businesses can create location-specific apparel collections to celebrate local culture and identity, targeting regional consumer preferences.

### Where This Applies

- **Streetwear:** Streetwear industry can leverage collaborations with non-fashion brands to attract new customers and create exclusive designs.
- **Fast Food:** Fast food industry can explore partnerships with fashion brands to extend brand visibility and engage with consumers in unique ways.
- **Hospitality:** Hospitality industry can create limited-edition apparel collections centered around local cuisine to enhance brand awareness and loyalty.

## Related on Trend Hunter

- [Chicken QSR-Collaborative Streetwear](https://www.trendhunter.com/trends/aries-and-kfc.md)
- [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md)
- [Fried Chicken-Inspired Accessories](https://www.trendhunter.com/trends/kfc-and-loungefly.md)
- [QSR-Collaborative Streetwear Designs](https://www.trendhunter.com/trends/burger-king-and-fila.md)
- [Fried Chicken Fashion Accessories](https://www.trendhunter.com/trends/officially-licensed-kfc-product.md)
- [QSR Eyewear Capsules](https://www.trendhunter.com/trends/kfc-x-shady-rays.md)
- [Cross-Brand Fashion Collaborations](https://www.trendhunter.com/trends/anti-social-social-club-2.md)
- [Festive QSR Streetwear](https://www.trendhunter.com/trends/holiday-chicken-bucket.md)
- [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md)
