# Minimalist Swimwear Packaging The Packaging for Sand & Salt Swim Trunks is Made to Be Recycled By Katherine Pendrill | Published 2016-08-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sand-salt References: [thedieline](http://www.thedieline.com/blog/2016/7/12/sand-salt?rq=thailand) & [wideandnarrow.co.th](http://www.wideandnarrow.co.th/) The Bangkok-based design firm Wide & Narrow recently developed chic and [sustainable packaging](https://www.trendhunter.com/trends/blanco-1) for a Thai swimwear company called [Sand & Salt](https://www.trendhunter.com/trends/pro-youth-dark-spot-serum). While the packaging is certainly minimalist, the soothing color palette and typewriter-style labeling convey the brand's roots as a laid-back men's lifestyle brand. The packaging for Sand & Salt's e-commerce products consist of [recyclable boxes](https://www.trendhunter.com/trends/amazon-packaging) stamped with the brand's name. Each garment is then fitted with a paper label in a soft color palette that "represents the time from sunset to sunrise and its reflection to the sea." These tags also feature the brand's circular landscape logo, which alludes to its Thai roots. The minimalist packaging for Sand & Salt swimwear demonstrates how simple, yet contemporary designs can allow high-end products to speak for themselves. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 95% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Packaging:** Designing chic and sustainable packaging is an opportunity for companies to reduce their carbon footprint. - **Minimalist Design:** Emphasizing minimalist design can result in an aesthetic that showcases the product and reinforces the brand's message. - **Branding with Colors:** Choosing a color palette that reflects the brand and its values can communicate a message and create a memorable identity. ### Where This Applies - **E-commerce:** E-commerce businesses can benefit from sustainable and minimalist packaging to create a sense of authenticity and foster customer loyalty. - **Fashion:** Fashion companies can leverage sustainable packaging to align with ethical practices and attract eco-conscious consumers. - **Design:** Design firms can offer sustainable packaging services to companies looking to reduce their environmental impact and reinforce their brand message. ## Related on Trend Hunter - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Seaweed-Crafted Watch Packaging](https://www.trendhunter.com/trends/id-genve.md) - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Striking E-Commerce Packaging](https://www.trendhunter.com/trends/maksim-arbuzov.md) - [Organic Gradient Sunscreens](https://www.trendhunter.com/trends/sunscreen-packaging-designs.md) - [Sustainable High-End Swimwear Brands](https://www.trendhunter.com/trends/aventura-swimwear.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md)