# Animated Multimedia Manga Project Bandai Namco is Working on the New Sand Land Development By Amy Duong | Published 2022-12-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sand-land References: [theverge](https://www.theverge.com/2022/12/20/23518650/akira-toriyama-sand-land-animated-movie-bandai-namco)  [Bandai Namco](https://www.trendhunter.com/trends/blue-protocol) begins to adapt another new project from the [Dragon Ball series](https://www.trendhunter.com/trends/casetify-and-dragon-ball) by Akira Toriyama with the new Sand Land. It was written by Toriyama in 2000 and will now kick off with a 'full IP." It starts off with an animated film adaptation and due to the company's history, there is reason to believe that there will be video games to follow. In a teaser, the official description of Sand Land reads, "In a desert world where both demons and humans suffer from an extreme water shortage, Beelzebub, the prince of demons, and Rao, a small-town sheriff, form a tag-team and set off on an adventure in search of the Phantom Lake somewhere in the desert." Image Credit: Sand Land ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 3% | Activity: 20% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) ## Key Themes ### Why This Trend Is Growing - **Multimedia Adaptations:** The trend of adapting successful manga series into full multimedia franchises shows opportunities for increased revenue streams such as merchandise and theme parks. - **Collaborative Storytelling:** The use of multiple creative minds in developing a story universe opens up potential partnerships between media companies for cross-promotion and shared audience engagement. - **Transmedia Expansion:** Expanding a story across multiple forms of media, including film, games, and comics, can increase fan engagement and attract audiences with different preferences and interests. ### Industries Being Reshaped - **Entertainment:** The entertainment industry can leverage multimedia adaptations of popular franchises to create new revenue streams, expand the audience, and increase engagement. - **Gaming:** The popularity of successful franchises creates opportunities for gaming companies to create engaging experiences with established IPs with a built-in audience. - **Merchandising:** Multimedia franchises can drive demand for merchandise and create new opportunities for licensing and collaborations. ## Related on Trend Hunter - [Retro Anime Relaunches](https://www.trendhunter.com/trends/the-galactic-patrol.md) - [Superhero Multiplayer Arena Games](https://www.trendhunter.com/trends/dragon-ball-project-multi.md) - [Action Anime Game Collabs](https://www.trendhunter.com/trends/minecraft-dragon-ball-z.md) - [Video Game Anime Movies](https://www.trendhunter.com/trends/shenmue-the-animation.md) - [Manga-Inspired JRPGs](https://www.trendhunter.com/trends/infinity-strash.md) - [Multiplayer Action Anime Games](https://www.trendhunter.com/trends/blue-protocol.md) - [Event-Based Metaverse Projects](https://www.trendhunter.com/trends/metaverse-project.md) - [Gamified Charity Events](https://www.trendhunter.com/trends/park-beyond.md) - [Anime-Based Metaverse Games](https://www.trendhunter.com/trends/attack-on-titan-invasion.md)