# Metropolitan Sand Castles The Matt Long Giant Sand Castles Found Their Way to New York City By Paul Maccarone | Published 2013-07-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sand-castles References: [designtaxi](http://designtaxi.com/news/359442/Giant-Sandcastle-Pops-Up-In-Manhattan-Gives-New-Yorkers-A-Taste-Of-The-Beach/) In order to bring the beach to New York City, sculptor Matt Long decided to create some amazing sand castles on the [busy streets](https://www.trendhunter.com/trends/paul-anthony-smith). The giant sand castles are shockingly detailed considering the amount of noise and movement that plagues the booming environment. These massive sand castles are part of a campaign to bring "[free and fun summer events](https://www.trendhunter.com/trends/flower-market-20) to tourists and New Yorkers." Not only can you pick up some clothing from your favorite designers, but now New York City houses a sprawling beach to enjoy some summer fun -- talk about a dynamic place! Long created two sand castles; the first is a traditional piece that could have been directly taken from the medieval era, the second being a giant ship sailing through some sand-driven waves. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 50% | Activity: 62% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Sandcastle Street Art:** Opportunities to create temporary street art installations that incorporate natural materials into urban environments. - **Urban Beaches:** Potential for creating pop-up urban beaches in metropolitan areas to provide access to oceanfront experiences otherwise unavailable. - **Interactive Urban Art:** Opportunities to create interactive art installations that engage and delight city-dwellers and tourists alike. ### Sectors Adopting This - **Tourism:** Potential for creating unique tourist experiences in busy urban areas that utilize natural materials such as sand to create temporary installations. - **Events:** Opportunities to create free and fun summer events that draw visitors and locals to public spaces previously underutilized for leisure activities. - **Fashion:** The potential for partnerships between artists and designers to create public art installations that offer interactive and memorable experiences for their customers. ## Related on Trend Hunter - [Manhattan Public Beach Sets](https://www.trendhunter.com/trends/public-beach-set.md) - [Rideable Sandcastle Courses](https://www.trendhunter.com/trends/rideable-sandcastle-course.md) - [Life-Size Sandcastle Restaurants](https://www.trendhunter.com/trends/doordash-and-casadonna.md) - [Digital City-Inspired Art Works](https://www.trendhunter.com/trends/grand-central-station.md) - [Street Art-Inspired Installations](https://www.trendhunter.com/trends/met-rooftop.md) - [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md) - [Big Apple Toy Blocks](https://www.trendhunter.com/trends/machi-town-new-york.md) - [Miniature Artful Hip-Hop Landmarks](https://www.trendhunter.com/trends/danny-cortes.md) - [Creative Sun Safety Installations](https://www.trendhunter.com/trends/sun-safety-installation.md)