# Nomadic Barvertising Baileys Traveling Bar is a Sanctuary of Color and Cocktails By Elsa Blaine | Published 2009-02-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sanctuarys-of-colour-and-cocktails-baileys-traveling-bar-by-jump-studios References: [contemporist](http://www.contemporist.com/2009/01/31/bailissimo-traveling-bar-by-jump-studios/) & [baileys](http://www.baileys.com/) The Bailissimo [Traveling Bar](https://www.trendhunter.com/trends/blitzens-bar), part of a promotion for [Baileys Irish Cream](https://www.trendhunter.com/trends/baileys-choctails), is a spectacle of color. The design, realized by Jump Studios of London, was focused on “communicating the concept of ‘[infectious playfulness](https://www.trendhunter.com/trends/funny-bar)’ for Baileys.” Organically-shaped circular seating is at the base of draped translucent fabric tubes, and there are many pod-like areas for more private gatherings. From Jump Studios: “The space is additionally embedded with colored heat or chip sensitive pads; once the drink is placed a colored ‘residue’ is left and as the people and drinks traverse the bar, this residue--or virus--is left behind and over time builds a patina or memory of activity.” When is the Traveling Baileys Bar coming to my neighborhood? ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 49% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Nomadic Barvertising:** Creating unique and immersive experiences with mobile bars could generate buzz and attract new customers for liquor and alcohol brands. - **Organic-shaped Designs:** The use of organic shapes and translucent materials can create visually striking spaces that resonate with visitors and enhance brand recognition. - **Interactive Concepts:** Innovative interactive elements like colored heat or chip sensitive pads can make bar experiences more engaging and memorable, setting brands apart from competitors. ### Industries Being Reshaped - **Liquor and Alcohol:** The use of unique mobile bars for advertising and promotions can help liquor and alcohol brands attract new customers and create brand awareness. - **Hospitality and Events:** Creating visually stunning and interactive bar spaces is crucial for businesses in the hospitality and events industries to attract customers and set themselves apart from competitors. - **Design and Architecture:** Designers and architects can use innovative and unconventional materials and shapes to create memorable and visually striking spaces for brands and businesses. ## Related on Trend Hunter - [Multi-Sensory Cocktail Bars](https://www.trendhunter.com/trends/bellboy-bar-berlin.md) - [Smart Mixology Speakeasies](https://www.trendhunter.com/trends/barsys-speakeasy.md) - [Whimsical Pop-Up Cognac Bars](https://www.trendhunter.com/trends/cognac-bar.md) - [Interactive Tequila Installations](https://www.trendhunter.com/trends/popup-at-heathrow-airport.md) - [Celebratory Cocktail Charms](https://www.trendhunter.com/trends/cocktail-charms.md) - [Emotional Introspection Drinking Experiences](https://www.trendhunter.com/trends/glass-and-words.md) - [Globally Inspired Cocktail Menus](https://www.trendhunter.com/trends/wanderlust-menu.md) - [Festive Irish-Inspired Pop-Ups](https://www.trendhunter.com/trends/irishinspired-popup.md) - [Speakeasy-Inspired Airport Pop-Ups](https://www.trendhunter.com/trends/black-ruby-popup.md)