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# Accessible Contemporary Activewear
Sanctuary Recently Launched its First Activewear Collection

By Grace Mahas | Published 2021-06-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sanctuary-activewear-collection
References: [sanctuaryclothing](https://www.sanctuaryclothing.com/)

Sanctuary, the contemporary "global lifestyle brand with a conscience," recently launched its first-ever activewear collection. The collection includes a legging, biker short, and bralette in a classic black, as well as neon yellow, grey cameo, and a black & white geometric print for those looking for [bold options](https://www.trendhunter.com/trends/90sinspired-activewear).

Sanctuary created the collection as a way for everyone to be able to have accessible activewear to move in a way that celebrates a person’s inner strength. The new activewear collection is available exclusively online with prices range from $39-$89.

Activewear continues to be extremely popular even post-pandemic as consumers look for pieces that merge form and function. As this trend continues, we can expect [more brands to launch similar lines](https://www.trendhunter.com/trends/performance-in-the-city).

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 61% | Activity: 34% | Freshness: 10%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Accessible Activewear Collection:** Sanctuary's launch of its first-ever activewear collection signals the growing trend of creating inclusive and accessible activewear for all.
- **Bold Color Activewear:** Sanctuary's inclusion of bold and vibrant colors in its activewear collection is indicative of a trend towards bolder and more daring options in activewear.
- **Continued Growth of Activewear Industry:** The post-pandemic popularity of activewear is driving the growth of the industry, with more brands looking to enter the market and create innovative products.

### Who This Affects Most

- **Fashion Retail:** The launch of Sanctuary's activewear collection highlights opportunities for fashion retailers to expand their product lines and cater to the growing demand for activewear.
- **Fitness and Wellness:** The rise in popularity of activewear reflects the continued growth of the fitness and wellness industry, with opportunities for disruptive innovation in creating more sustainable and versatile activewear.
- **E-commerce:** The exclusive online availability of Sanctuary's activewear collection highlights the potential for growth in e-commerce, particularly in the realm of online fashion retail.

## Related on Trend Hunter

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- [Essential 90s-Inspired Activewear](https://www.trendhunter.com/trends/90sinspired-activewear.md)
- [Eco-Minded Workout Wear](https://www.trendhunter.com/trends/hm-2.md)
- [High-Performance Spring Activewear](https://www.trendhunter.com/trends/spring-activewear.md)
- [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md)
- [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md)
