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# Queasy Costumes
Sancho Hemelsoen's 'Body Juices' Shows Stomach-Churning Style

By Amelia Roblin | Published 2010-11-22 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sancho-hemelsoen-s-body-juices
References: [cakeheadlovesevil.wordpress](http://cakeheadlovesevil.wordpress.com/2010/11/19/wearing-body-fluids/) & [flickr](http://www.flickr.com/photos/bodyjuices/with/5150289274/)

Sancho Hemelsoen's 'Body Juices' exhibit is no fashion accident; the Belgian designer actually intended to generate nauseating garments that flaunt phlegm, mucus, vomit, blood and saliva.

You've got to give him credit for creativity; the inspiration for Hemelsoen's collection comes from the [body's vital fluids](https://www.trendhunter.com/trends/pouch-purse) drawn outside to create quite an [organic fashion statement](https://www.trendhunter.com/trends/snackable-fashion). Next time things get out of hand at a party, turn your [digestive](https://www.trendhunter.com/trends/pooch-pendant) and dress malfunction into a style statement in the manner of Sancho Hemelsoen's 'Body Juices.'

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 99% | Activity: 90% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor)

## Key Themes

### What's Driving This Trend

- **Organic Fashion:** Creating fashion statements using bodily fluids presents an opportunity for disruptive innovation in the fashion industry.
- **Disgusting Style:** Designing nauseating garments can disrupt traditional notions of beauty and provoke new conversations in the fashion industry.
- **Body Fluid Inspiration:** Exploring the use of bodily fluids as a source of inspiration opens up possibilities for disruptive innovation in creative industries.

### Who This Affects Most

- **Fashion:** The fashion industry can explore incorporating bodily fluids into designs to create unique and provocative fashion statements.
- **Art:** Artists can experiment with using bodily fluids as a medium for creating visually impactful and thought-provoking works of art.
- **Design:** Designers can push boundaries by incorporating bodily fluids into product design, opening up new avenues for unique and unconventional creations.

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