# Virtual Tourism Ads The San Pellegrino Three Minutes in Italy Campaign is Remote-Based By Meghan Young | Published 2013-08-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/san-pellegrino-three-minutes-in-italy References: [psfk](http://www.psfk.com/2013/08/san-pellegrino-facebook-robot.html) & [facebook](https://www.facebook.com/SanPellegrinoFruitBeverages) The [San Pellegrino](https://www.trendhunter.com/trends/italian-sparkling-beverages) Three Minutes in Italy campaign is exactly what it sounds like, it gives people the opportunity to experience Italy in three minutes, even those residing half way across the world. Essentially, it connects people through the use of a robot. This robot is outfitted with an interface that provides viewers with a [two-way audio and video connection](https://www.trendhunter.com/trends/100-travelers) so they can interact with passersby residing in the village of Taormina in Sicily, Italy. As per the title of the campaign, the San Pellegrino Three Minutes in Italy experience allows people to control the robot for only three minutes. For those who find that too short a time, they can enjoy a second live experience through a Skybot on [Facebook](https://www.trendhunter.com/trends/cape-town) for more stunning views. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Remote-based Tourism:** Opportunities for businesses to create remote-based tourism experiences through the use of technology that allow people to explore different parts of the world virtually. - **Robot-assisted Connections:** The emergence of robots that can be controlled remotely and allow people to have two-way audio and video connections with other people around the world, presenting a new market for innovative applications. - **Virtual Reality Experiences:** As virtual reality evolves, businesses can leverage it to create immersive experiences that allow people to travel anywhere they want without actually having to leave their home. ### Where This Applies - **Tourism:** Tourism industry can benefit from developing remote-based experiences and leveraging technology to create new and unique experiences for travelers. - **Robotics:** Robotics industry has an opportunity to create more advanced robots and systems that are designed for remote-based tourism and other use cases that require two-way communication. - **Virtual Reality:** With the rise of virtual reality, this industry can develop new ways of creating immersive experiences that allow people to explore different parts of the world without travelling. ## Related on Trend Hunter - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md) - [Virtual Game Tourism Campaigns](https://www.trendhunter.com/trends/cape-town.md) - [Italian Tour Collections](https://www.trendhunter.com/trends/made-with-amore.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [AI-Created Campaign Images](https://www.trendhunter.com/trends/martini.md) - [Augmented Reality Travel Murals](https://www.trendhunter.com/trends/travel-murals.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [Presence-Boosting Bar Campaigns](https://www.trendhunter.com/trends/shes-got-a-tab.md)