# Architectural Sparkling Water Facilities BIG Will Design the New San Pellegrino Headquarters By Joey Haar | Published 2017-02-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/san-pellegrino-headquarters References: [archdaily](http://www.archdaily.com/805425/big-selected-to-design-san-pellegrino-factory-headquarters-northern-italy) BIG, the architectural megafirm founded by superstar architect Bjarke Ingels, has recently won a competition to design the new San Pellegrino headquarters. Though the new complex will house both the [sparkling water company's](https://www.trendhunter.com/trends/vga-water-tower) [offices and factories](https://www.trendhunter.com/trends/innovation-campus-1), BIG has found a way to keep the industrial aspect attractive without sacrificing functionality. The San Pellegrino headquarters is located in a terme of the same name at the base of the Alps of northern Italy. In designing the winning proposal, BIG looked at the shapes of the surrounding mountains for inspiration. Similar in shape to architectural arches, the mountains inform the broad-spanning arches that characterize BIG's design. Indeed, arches are the most common visual aspect of the interior space (according to concept drawings.) ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Architecture:** Using nature-inspired designs and sustainable materials in architecture can create visually appealing and environmentally conscious structures. - **Industrial Aesthetics:** Incorporating industrial elements into design can create visually interesting spaces that maintain functionality. - **Inspired by Surroundings:** Drawing inspiration from natural surroundings can lead to unique and contextually relevant architectural designs. ### Where This Applies - **Architecture:** Architectural firms can explore eco-friendly designs and incorporate industrial aesthetics to create visually exciting and sustainable buildings. - **Beverage Manufacturing:** Beverage manufacturing companies can integrate architectural design principles in their facilities to create visually appealing workspaces. - **Tourism and Hospitality:** Hotels, spas, and other tourist destinations can take inspiration from their natural surroundings to create unique and captivating architectural designs. ## Related on Trend Hunter - [Sparkling Water Anniversary Packaging](https://www.trendhunter.com/trends/spellegrino-and-future-brand.md) - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Lake-Overlooking Tiled Pavilions](https://www.trendhunter.com/trends/jinji-lake-pavilion.md) - [Bright Soda-Brand Office Spaces](https://www.trendhunter.com/trends/cocacola-hbc-headquarters.md) - [Historic Building Architecture Offices](https://www.trendhunter.com/trends/big-office.md) - [Swooped Museum Roof Planes](https://www.trendhunter.com/trends/suzhou-museum-of-contemporary-art.md) - [Industrial Waterfront Headquarters](https://www.trendhunter.com/trends/nderkleiva.md) - [Water-Inspired Sales Building](https://www.trendhunter.com/trends/cifi-group.md) - [Naturally Formulated Italian Sodas](https://www.trendhunter.com/trends/italian-sparkling-beverages.md)