# Fashion-Focused Water Branding This Exclusive San Pellegrino Bottle Pays Homage to Vogue Italia By Jana Pijak | Published 2015-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/san-pellegrino-bottle References: [buro247](http://www.buro247.com/me/lifestyle/news/pellegrino-vogue-italia.html) & [sanpellegrino](http://www.sanpellegrino.com/ca/en/) Paying homage to top style publication, [Vogue Italia](https://www.trendhunter.com/trends/fashionbranded-caf-experiences), this [limited edition San Pellegrino bottle](https://www.trendhunter.com/trends/topo-chico-celebrates) is dedicated to fashion and creativity. Unveiled as part of the San Pellegrino Young Chef 2015 competition, this bottle design exudes a luxe air. Partnering with Vogue Italia for the contest, San Pellegrino blends their iconic water product with branding that is fashion-focused and artfully executed. While its [classic green glass](https://www.trendhunter.com/trends/fountain-of-youth-bottles) remains untouched, this San Pellegrino bottle's label is accented with fashion illustrations and a Vogue logo that boast's Italy's green, white and red national flag colors. The San Pellegrino Young Chef 2015 competition searches for the best in food with design talent and will be judged by a skilled panel of experts from Vogue Italia. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 9% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Fashion-focused Branding:** Brands are partnering with iconic fashion publications to create limited edition products that appeal to fashion-conscious consumers. - **Limited Edition Collaborations:** Collaborations between brands and other industries, such as fashion and art, are creating exclusive products that generate buzz and drive sales. - **Artful Packaging Design:** Brands are using creative packaging that features illustrations, logo modifications, and bold colors to appeal to consumers seeking unique and aesthetically pleasing products. ### Sectors Adopting This - **Beverage:** Beverage companies can partner with designers and artists to create limited edition packaging that generates buzz and appeals to consumers seeking uniqueness and aesthetics. - **Fashion:** Fashion publications can collaborate with brands to create limited edition products that appeal to their readership and generate revenue. - **Packaging and Design:** Packaging and design companies can work with brands to create artful and eye-catching packaging that stands out on shelves and attracts consumers. ## Related on Trend Hunter - [Redesigned Sparkling Water Collaborations](https://www.trendhunter.com/trends/perriers-bottle-design.md) - [Artist-Designed Water Bottles](https://www.trendhunter.com/trends/evian-and-moncler.md) - [Creative Constellation Water Bottles](https://www.trendhunter.com/trends/evian-x-coperni.md) - [Limited Edition Peelable Bottles](https://www.trendhunter.com/trends/peelable-bottles.md) - [Naturally Formulated Italian Sodas](https://www.trendhunter.com/trends/italian-sparkling-beverages.md) - [Design-Forward Champagne Packaging](https://www.trendhunter.com/trends/simon-porte-jacquemus.md) - [Limited-Edition Gold Bottles](https://www.trendhunter.com/trends/peroni-nastro-azzurro-gold-bottle.md) - [Passionate Italian Liqueur Packaging](https://www.trendhunter.com/trends/disaronno-limited-edition-bottles.md) - [Model-Backed Chrome Bottles](https://www.trendhunter.com/trends/adriana-lima-and-waterdrop.md)