# Personified Booze Ads San Miguel 'Una Vida Bien Vivida' Shows Epic Adventures of a Beer By Matt Ho | Published 2011-08-18 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/san-miguel-una-vida-bien-vivida References: [emptykingdom](http://www.emptykingdom.com/main/featured/san-miguel-una-vida-bien-vivida/) & [youtube](http://www.youtube.com/watch?v=ZIqgZPHEnnI&feature=player_embedded) The San Miguel 'Una Vida Bien Vivida' is an interesting [beer commercial that forgoes humor](https://www.trendhunter.com/trends/a-real-boost) for something a little more serious. Lately, [a lot of commercials](https://www.trendhunter.com/trends/made-to-be-still) that showcase one male proclaiming his utter awesomeness can be observed. The San Miguel 'Una Vida Bien Vivida' is sort of similar, but the beer is what's hailed as epic, and what's said is a little more honest and intriguing. The clip features a narration of the beer's story in the voice of a presumably distinguished man. The audience is taken through the life story of the San Miguel, where it's been, who it's seen and the various adventures that would honestly translate well as a novel. This is one of the more [clever ads](https://www.trendhunter.com/trends/aviation-gin-commercial) I've seen as it really personifies its product in a suave, sophisticated manner. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 18% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Key Themes Behind This Trend - **Epic Advertising:** San Miguel's 'Una Vida Bien Vivida' represents a trend of beer ads featuring grandiose adventures instead of humor - **Storytelling in Advertising:** The use of narration to tell San Miguel's story signals a trend of more engaging and emotional advertising that connects with consumers - **Personifying Brands:** San Miguel's commercial exemplifies the trend of giving brands human-like qualities to create a stronger emotional connection with consumers ### Where This Applies - **Alcohol/beverage Manufacturing:** By creating more engaging advertising, alcohol and beverage companies can create stronger brand loyalty and increase sales - **Advertising/marketing:** As storytelling and emotional advertising become more prevalent, the advertising industry must adapt its strategies to meet these trends and connect with consumers effectively - **Consumer Goods:** The trend of personifying brands allows consumer goods companies to differentiate themselves in crowded markets and build stronger relationships with consumers ## Related on Trend Hunter - [Celebratory Beverage Ads](https://www.trendhunter.com/trends/legendary-stories.md) - [Sensorial Beer Campaigns](https://www.trendhunter.com/trends/feel-the-alps.md) - [Musical Beer Campaigns](https://www.trendhunter.com/trends/desperados-beer.md) - [Authenticity-Emphasizing Beer Campaigns](https://www.trendhunter.com/trends/this-is-805-beer.md) - [Humorous Drink Cart Ads](https://www.trendhunter.com/trends/titos-spokescart.md) - [Cheerful Beer Store Campaigns](https://www.trendhunter.com/trends/whatever-the-case-may-be.md) - [Reimagined Classic Beer Campaigns](https://www.trendhunter.com/trends/a-lovely-day.md) - [Fight-Themed Whiskey Campaigns](https://www.trendhunter.com/trends/bear-fight-whiskey-ad.md) - [AI-Inspired Beer Ads](https://www.trendhunter.com/trends/solar-wave.md)