# San Francisco-Inspired Sneakers FTC Recently Released Its Own Take on the Nike SB Blazer Model By Riley von Niessen | Published 2017-02-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/san-franciscoinspired References: [hypebeast](https://hypebeast.com/2017/2/ftc-nike-sb-vaillancourt-fountain-blazer) & [nike](http://nike.com) FTC, a California-based retailer, designed a capsule collection that consists of San Francisco-inspired apparel, accessories and a fresh take on the popular [Nike](https://www.trendhunter.com/trends/mystic-red-1) [SB Blazer](https://www.trendhunter.com/trends/olympics-colorway) model. The sneakers have a high-top silhouette and a simple red and white colorway. Nike's iconic [Swoosh](https://www.trendhunter.com/trends/nike-vomero-plus) logo is included on the sides boldly, bringing a splash of color to the otherwise stark white uppers. The sportswear giant's mark is featured on the tongues as well, and a large "FTC" decorates the backs of the heels. Finishing off the sneakers are textured gum soles. The apparel in the San Francisco-inspired collection features the same color palette as the sneakers. Accessories include stickers and key chains, which boast branding from both companies boldly on them. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 56% | Activity: 49% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **San Francisco-inspired Fashion:** The rise of San Francisco-inspired fashion presents opportunities for collaborations between retailers and fashion brands to create unique collections that tap into the city's culture and aesthetic. - **Localized Sneaker Collections:** Designing sneaker collections inspired by specific cities or regions provides an opportunity for footwear companies to target local markets and create a sense of pride and identity for consumers. - **Collaborative Branding in Apparel:** Collaborative branding in apparel, where brands co-create and incorporate their logos and branding elements, can result in unique and sought-after products that appeal to both brand loyalists and collectors. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can leverage the San Francisco-inspired trend to curate collections that resonate with consumers seeking to express their connection to specific cities or regions. - **Athletic Footwear:** Athletic footwear companies can explore partnerships with retailers to develop localized sneaker collections that cater to the unique styles and preferences of different cities and regions. - **Accessories:** The demand for accessories like stickers and key chains featuring collaborative branding provides an opportunity for companies in the accessories industry to tap into the co-branded merchandise market. ## Related on Trend Hunter - [Blue-Accented Fiery Sneakers](https://www.trendhunter.com/trends/mystic-red-1.md) - [Stealthy Collaborative Skate Footwear](https://www.trendhunter.com/trends/sb-dunk-low-3.md) - [Summer-Ready Bright Skate Sneakers](https://www.trendhunter.com/trends/red-stardust-colorway.md) - [Stylish Footwear Collab Drops](https://www.trendhunter.com/trends/supreme-x-nike-sb-dunk-low.md) - [Colorful Paneling Collaborative Sneakers](https://www.trendhunter.com/trends/air-force-iii-1.md) - [Skateboarder-Inspired Footwear Spots](https://www.trendhunter.com/trends/nyjah-4.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Las Vegas-Inspired Sneakers](https://www.trendhunter.com/trends/low-las-vegas.md) - [Bronx-Honoring Skate Shoes](https://www.trendhunter.com/trends/nike-sb-2.md)