# Throwing Furniture From Windows As Art "Defenestration" in San Francisco By Gabriela Aizcorbe | Published 2008-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/san-francisco-defenestration References: [gabrielaaizcorbe.blogspot](http://gabrielaaizcorbe.blogspot.com/) & [funforever.net](http://www.funforever.net/archives/defenestration-in-san-francisco/) This building may look like furniture is being thrown out the windows, but the [tables, cupboards](https://www.trendhunter.com/trends/furniture-capsule-1), grandfather clock and fridge are all securely fastened to the outside walls. The San Francisco installation is called 'Defenestration' which means "to throw out of the window." The multi-disciplinary [sculptural mural](https://www.trendhunter.com/trends/fragmenti) is on the corner of 6th and Howard street in San Francisco. The building also functions as an [graffiti mural](https://www.trendhunter.com/trends/hubbabubbabuilding) featuring four elements of hip-hop: the BBoy, the DJ, the MC, and the Writer. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 68% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What Makes This Trend Stand Out - **Outdoor Art Installations:** The trend of creating outdoor art installations that incorporate everyday objects and are interactive for viewers could disrupt the art world and change the way people experience art. - **Sustainable Architecture:** Creating sustainable and eco-friendly buildings by reusing materials in a creative way, as seen in Defenestration, could disrupt the construction industry and encourage more environmentally conscious building practices. - **Alternative Advertising:** Using creative and unconventional installations like Defenestration could disrupt traditional advertising methods and provide new and exciting opportunities for businesses to showcase their products or services. ### Sectors Adopting This - **Art:** The art industry could benefit from incorporating more interactive and unconventional installations in outdoor spaces to attract a wider range of viewers and increase engagement. - **Construction:** The construction industry could benefit from incorporating more eco-friendly and sustainable building practices by reusing materials and encouraging creative solutions like the installation in Defenestration. - **Advertising:** The advertising industry could benefit from experimenting with unconventional advertising methods and installations like Defenestration as a way to capture viewers' attention and create memorable experiences for consumers. ## Related on Trend Hunter - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Dynamic Moving-Illusion Furniture](https://www.trendhunter.com/trends/moving-furniture.md) - [American Art Furniture Exhibits](https://www.trendhunter.com/trends/american-art-furniture.md) - [Broken-Aesthetic Sculpture Collections](https://www.trendhunter.com/trends/brokenaesthetic-sculpture-collection.md) - [Distorted Furniture Street Art](https://www.trendhunter.com/trends/first-kiss-at-last-light.md) - [Warped Georgian Townhouse Installations](https://www.trendhunter.com/trends/a-week-at-the-knees.md) - [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md) - [Modern Design-Exploring Art Objects](https://www.trendhunter.com/trends/pratone-chair.md) - [Whimsical Sculptural Furniture Series](https://www.trendhunter.com/trends/city-block-series.md)