# Local Californian Business Ads Facebook's Keep it Local Features San Diego's 'Loco' Businesses By Ell Smith | Published 2018-10-03 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/san-diegos-loco References: [72andsunny](https://www.72andsunny.com/work/facebookkeepitlocal) & [facebook](https://www.facebook.com/business/m/keep-it-local-san-diego) [Facebook's](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach) Keep it Local campaign promotes small business owners and is currently setting it's sights on San Diego's 'Loco' businesses. According to the brief, 30-second ad, there's plenty of businesses in San Diego to go loco over. The ad introduces the viewer to a few of them, including a seamstress called Sew Loka, a boat with the name Gato Loco or Muay Thai coach, Eddie Loco. The fast-paced ad campaign also has features in Columbus, Nashville, Sacramento. Each example provided enforces San Diego's energetic atmosphere and reminds visitors that visiting [locally owned establishments](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop) provides an authentic opportunity for all. Each featured business contributes toward San Diego's unique personality, and Facebook's Keep it Local campaign aims to highlight that. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 1% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What's Driving This Trend - **Local Business Promotion:** Facebook's Keep it Local campaign promotes small businesses, providing an opportunity to showcase and support local establishments. - **Authentic Experiences:** Highlighting locally owned businesses allows visitors to experience San Diego's unique personality and culture. - **Energetic Atmosphere:** The fast-paced ad campaign reflects San Diego's dynamic and vibrant environment, capturing the attention of potential customers. ### Who This Affects Most - **Marketing and Advertising:** The Keep it Local campaign presents disruptive innovation opportunities in marketing and advertising strategies to promote small businesses effectively. - **Tourism and Hospitality:** Local business promotion through Facebook's campaign can revolutionize the way tourism and hospitality industries attract visitors by offering unique and authentic experiences. - **Creative Services:** The Keep it Local campaign provides an innovative platform for creative services, such as graphic design, video production, and storytelling, to showcase the uniqueness and vibrancy of local businesses. ## Related on Trend Hunter - [Civic-Led Buy Local Campaigns](https://www.trendhunter.com/trends/love-local.md) - [Engagement-Boosting Marketing Apps](https://www.trendhunter.com/trends/localact.md) - [Social Media Salad Promotions](https://www.trendhunter.com/trends/double-chopped-salads.md) - [Festive Mexican Cuisine Promotions](https://www.trendhunter.com/trends/12-days-of-pollo.md) - [Social-First Local Shopping Schemes](https://www.trendhunter.com/trends/shop-local-by-tiktok-shop.md) - [Mexican Tequila Brands](https://www.trendhunter.com/trends/see-new.md) - [Sports-Focused Loyalty Programs](https://www.trendhunter.com/trends/sports-cantina.md) - [Promotional Burrito-Celebrating Campaigns](https://www.trendhunter.com/trends/national-burrito-day.md) - [Origin Story Ads](https://www.trendhunter.com/trends/find-your-own-way.md)