# Prehistoric Zoos Mammoth 'Elephant Odyssey' Campaign for the San Diego Zoo By Shelby Lee Walsh | Published 2009-06-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/san-diego-zoo-elephant-odyssey References: [adsoftheworld](http://adsoftheworld.com/media/tv/san_diego_zoo_kitty) & [mcsaatchi-la](http://www.mcsaatchi-la.com/) This is one kitty you wouldn't want to play with. This commercial for the San Diego Zoo shows two [prehistoric mammoths](https://www.trendhunter.com/trends/craft-sportswear-brand-film) conversing with their pet [saber-toothed tiger](https://www.trendhunter.com/trends/fight-teeth) and getting quite a shock when they discover it is not at cute and cuddly as they would have liked. M&C Saatchi in Los Angeles, USA is responsible for making this hilarious ad to promote the zoo's 'Elephant Odyssey.' **Implications** - Incorporating [elements of humor into advertising](https://www.trendhunter.com/trends/six-flags) schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts. Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 23% | Activity: 93% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Key Themes Behind This Trend - **Humorous Advertising:** Incorporating elements of humor into advertising schemes is an excellent way to draw in viewer's attention instantly, and stand out among a crowd of less-entertaining adverts. ### Where This Applies - **Advertising:** Companies should consider introducing even the most minute elements of humor into their brand's message and presentation in order to remain refreshing and uplifting. ## Related on Trend Hunter - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [70s-Style Cat Snack Ads](https://www.trendhunter.com/trends/creamy-purrrre.md) - [Immersive Holographic Zoos](https://www.trendhunter.com/trends/hologram-zoo.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)