# Provocative Western Photography San Diego by Rachel Aust Stars Glamorous Cowgirl Rebecca By Meghan Young | Published 2012-01-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/san-diego-by-rachel-aust References: [fashionising](http://www.fashionising.com/pictures/b--San-Diego-serenade-15434.html) & [rachelaust](http://www.rachelaust.com/) The cowboy look is making a big comeback this year and the photo series titled San Diego by Rachel Aust shows one way of adapting this gimmicky style into modern wardrobes. Sexy and sultry, the fashion is made for a woman who isn’t afraid to get her hands dirty while still holding onto her feminine wiles. The photo shoot San Diego by Rachel Aust was styled by Ali Kornhauser. Although she mainly adheres to a Western theme—due in part to the dry setting—there is also a hint of the Orient, which helps to spice things up even more. Model Rebecca shows how much of a chameleon she really is by transforming from cowgirl to Spanish Matador and then femme fatale. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 74% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Cowboy Chic Fashion:** Opportunity for fashion brands to adapt the cowboy style into modern wardrobes with a sexy and sultry twist. - **Western-inspired Photography:** Chance for photographers to explore the Western theme in photo shoots, blending it with other cultural influences for added intrigue. - **Transformational Modeling:** Potential for models to showcase their versatility by seamlessly transitioning between different personas, such as cowgirl, matador, and femme fatale. ### Sectors Adopting This - **Fashion:** Fashion brands can capitalize on the cowboy chic trend by creating clothing and accessories that merge Western elements with contemporary style. - **Photography:** Photographers have the opportunity to creatively embrace Western-themed photography, incorporating elements from different cultures to produce captivating visuals. - **Modeling:** Models can leverage their adaptability by showcasing a range of personas, allowing them to captivate audiences through transformational performances. ## Related on Trend Hunter - [Cowboy-Inspired Retro Cameras](https://www.trendhunter.com/trends/hello-kitty-howdy-partner.md) - [Reprised Fall Apparel Capsules](https://www.trendhunter.com/trends/shein-reimagines-autumnal-fashion.md) - [California-Inspired Ranch Hotels](https://www.trendhunter.com/trends/sun-ranch.md) - [Vibrant Statement Capsules](https://www.trendhunter.com/trends/wrangler-x-happy-socks.md) - [Western-Inspired Statement Boots](https://www.trendhunter.com/trends/melissa-x-maldito.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Feminine Western Fragrances](https://www.trendhunter.com/trends/cowgirl-grass.md) - [Desert-Inspired Fashion Collections](https://www.trendhunter.com/trends/rudsak-ss25-collection.md) - [Chromatic Cowgirl-Inspired Nail Products](https://www.trendhunter.com/trends/wild-west-chrome-collection.md)