# Plush Toy Mosh Pits ‘San Diego’ Video by Elos Arma Pushes New Music By Alexandra Serrano | Published 2012-07-05 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/san-diego-by-elos-arma References: [1loveto](http://1loveto.com/2012/06/elos-arma-san-diego/) & [elosarma](http://elosarma.com/) Canada is at the forefront of the music scene with artists like Broken Social Scene, Drake and the Weeknd -- the just released video for ‘San Diego’ by Elos Arma is no exception. There is certainly no shortage of creativity from the Torontonian quartet. Along with stellar vocals and a catchy chorus, the track's accompanying video is a spectacle of ambush hilarity. It begins as a seemingly normal day for the band, until they proceed to plan and execute a display of [costumed hardcore dance moves](https://www.trendhunter.com/trends/apple-and-spike-jonze) in various suburban public settings. The boldly attired ambush is a throwback to the days of MySpace and “moshing”, while remaining entirely relevant as [plush is making a comeback](https://www.trendhunter.com/trends/plush-sneaker) -- thank you, Jeremy Scott and [Adidas](https://www.trendhunter.com/trends/shmoofoil). What is most appealing is the concept of having a cheeky video accompany the melodic indie pop. This pairing makes for an inescapably engaging show of talent. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 88% | Activity: 98% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Pranks](https://www.trendhunter.com/pranks) ## Key Themes ### Key Themes Behind This Trend - **Plush Toy Moshing:** New trend in music videos featuring costumed hardcore dance moves and plush toys in public settings. - **Ambush Hilarity:** The use of surprise and humor to create engaging and memorable moments in music videos. - **Cheeky Video Pairings:** Combining unexpected elements, like melodic indie pop and playful visuals, to create captivating and entertaining music videos. ### Where This Applies - **Music:** Opportunity for musicians and artists to incorporate unique and creative elements in their music videos to stand out in the competitive music industry. - **Toy:** The revival of plush toys in popular culture opens up new marketing and branding opportunities for toy companies and retailers. - **Fashion:** Collaborations between fashion designers and musicians, such as Jeremy Scott and Adidas, can create innovative and eye-catching visuals in music videos, showcasing both industries' creativity and style. ## Related on Trend Hunter - [Holiday Diss Tracks](https://www.trendhunter.com/trends/the-rizzler.md) - [Pizza-Themed Music Videos](https://www.trendhunter.com/trends/lucha-little.md) - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md) - [Plushie-Inspired Art Events](https://www.trendhunter.com/trends/brent-estabrook-smiles.md) - [Plush Footwear Pop-Ups](https://www.trendhunter.com/trends/the-monster-den.md) - [Sensory Plush Accessories](https://www.trendhunter.com/trends/mooshmoosh.md) - [Dish-Inspired Plushie Pop-Ups](https://www.trendhunter.com/trends/jellycats-fish-chips.md) - [Surreal Dark Comedy Toys](https://www.trendhunter.com/trends/amazing-digital-circus.md) - [Quirky Spoof Collectibles](https://www.trendhunter.com/trends/fight-teeth.md)