# Gun-Slinger Packaging The San Cosme Label Brings You Back to the Wild West By Susan Keefe | Published 2011-11-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/san-cosme References: [lovelypackage](http://lovelypackage.com/san-cosme/) & [savvy-studio.net](http://savvy-studio.net/) Mescal manufacturer San Cosme turned to the design firm [Savvy Studio](https://www.trendhunter.com/trends/launched-calm-water) to help create a new label for the traditional libation. San Cosme has made a name for itself by brewing the [traditional Mexican drink](https://www.trendhunter.com/trends/mezcal-palenque) in Mexico and exporting it to European countries. The beverage is imported to Germany and then distributed across Europe. The legendary drink Mescal is well represented in Mexican folklore; to illustrate the deep connection this beverage has with its place of origin, Savvy Studio chose classic Mexican aesthetics and typography to create the iconic label. Conjuring images of saloons in the wild west, this branding promises this sweet tonic will pack a mean punch. Simplistic yet direct, the San Cosme label connects the [Mezcal](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal) with its place of origin. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 52% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Traditional Aesthetics:** Opportunity for businesses to incorporate classic aesthetics and typography to create a nostalgic brand image. - **Cultural Connection:** Potential for brands to tap into cultural narratives and folklore to establish a strong connection with their place of origin. - **Authentic Export:** Increasing demand for traditional beverages creates opportunities for businesses to export unique and authentic products to international markets. ### Where This Applies - **Alcoholic Beverages:** Disruptive innovation opportunities for alcohol brands to leverage cultural and historical elements in their packaging and marketing strategies. - **Design and Packaging:** Potential for design firms to collaborate with traditional beverage manufacturers in creating labels that evoke a sense of nostalgia and authenticity. - **International Trade:** Opportunities for import/export businesses to expand markets by introducing and distributing traditional beverages from one region to another. ## Related on Trend Hunter - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Sculptural Tequila Bottle Designs](https://www.trendhunter.com/trends/msica-tequila.md) - [Casino-Inspired Tequila Packaging](https://www.trendhunter.com/trends/highend-tequila.md) - [Premium Tequila Revamps](https://www.trendhunter.com/trends/tequila-bribon.md) - [Ultra-Premium Mexican Mezcals](https://www.trendhunter.com/trends/contraluz-cristalino-mezcal.md) - [Exceptional Tequila Packaging Designs](https://www.trendhunter.com/trends/bottle-and-packaging-redesign.md)