# Nostalgic Beef-Based Ramens Samyang Revisits its Use of Beef Tallow for its Instant Noodle Recipe By Kanesa D | Published 2025-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/samyang References: [koreatimes.co.kr](https://www.koreatimes.co.kr/business/companies/20251103/samyang-returns-to-roots-with-revival-of-koreas-1st-instant-noodle-recipe) & [samyangfoods](https://www.samyangfoods.com/eng/index.do)  Samyang Foods is reintroducing a piece of its culinary history with the launch of [Samyang 1963](https://www.trendhunter.com/trends/buldak-products), a new [instant noodle](https://www.trendhunter.com/trends/namdong-instant-noodles) that revisits the key recipe of Korea’s first-ever ramyeon, Samyang Ramen. The noodles are deep-fried in beef tallow, which is also used to create a rich, liquid soup base, delivering what the company calls a “deep, beefy taste.” The launch coincides with the 36th anniversary of a controversial lawsuit in 1989, when unverified rumors about the use of beef tallow temporarily damaged the brand’s reputation and sales. Released amid the global popularity of Samyang’s [Buldak noodles](https://www.trendhunter.com/trends/kimchi-ramyun), Samyang 1963 aims to celebrate this hiccup in the brand’s legacy while appealing to modern consumers eager for convenient meals. Image Credit: Samyang Foods ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 21% | Activity: 23% | Freshness: 54% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Nostalgic Food Revivals:** Brands like Samyang are tapping into nostalgia by revitalizing classic recipes, attracting consumers seeking comfort through familiar flavors. - **Animal-fat Cooking Renaissance:** The resurgence of using animal fats such as beef tallow in food preparation is redefining flavor profiles and appealing to foodie purists. - **Cultural Culinary Storytelling:** Food companies are increasingly leveraging historical and cultural narratives to differentiate their offerings and create deeper connections with consumers. ### Sectors Adopting This - **Instant Noodles Market:** The instant noodles market is experiencing innovation by reintroducing classic recipes and nostalgic flavors, catering to modern convenience seekers. - **Culinary Heritage Industry:** This industry is witnessing a resurgence of interest in traditional cooking practices, preserving cultural legacies while adapting to contemporary tastes. - **Animal-based Ingredients Sector:** A renewed focus on animal-based ingredients is broadening culinary applications and enriching the sensory appeal of culinary products. ## Related on Trend Hunter - [Curated Halloween-Inspired Japanese Snacks](https://www.trendhunter.com/trends/japanese-snacks-for-halloween.md) - [Quirky Pasta-Defying Campaigns](https://www.trendhunter.com/trends/national-noodle-day-initiative.md) - [Ultra-Flavorful Bone Broth Ramens](https://www.trendhunter.com/trends/bone-broth-ramen.md) - [Pickle-Flavored Noodle Cups](https://www.trendhunter.com/trends/cup-noodles-dill-pickle.md) - [Broth-Less Ramen Noodle Dishes](https://www.trendhunter.com/trends/chili-garlic-ramen.md) - [Authentic Asian Noodle Ranges](https://www.trendhunter.com/trends/lee-kum-kee-noodles.md) - [Premium Ramen Toppings](https://www.trendhunter.com/trends/ramen-topping.md) - [Spicy Wavy Noodles](https://www.trendhunter.com/trends/nissin-geki.md) - [Festive Noodle Bowl Deals](https://www.trendhunter.com/trends/noodles-company-holiday.md)