# Retro-Modern Fashion Catalogs The Latest Samuji Collection Highlights Artful and Vintage Prints By Jana Pijak | Published 2015-06-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/samuji-collection References: [honestlywtf](http://honestlywtf.com/collections/samuji-spring-2015/) & [samuji](http://www.samuji.com/products) Samu-Jussi Koski is the creative force behind the latest Samuji collection for Spring 2015. The womenswear range is displayed in a charming lookbook that references [retro styles and artful prints](https://www.trendhunter.com/trends/the-lilly-reserve-collection). Featuring a mix of mermaid-adorned textiles and vintage hat accessories, the catalog chronicles a fashionable girl that's on vacation. Mixing clean and linear silhouettes with [vibrant textile choices](https://www.trendhunter.com/trends/vowels-1), the latest Samuji collection lookbook exudes an eccentric air and features looks that are both wearable and versatile. The range boasts a healthy mix of statement pieces like the [perfect summer dress](https://www.trendhunter.com/trends/sel-de-mer) along with suited separates that can be worn as a set or paired with existing basics in one's wardrobe. Overall, the womenswear line is charming and fun, setting a carefree tone for summer. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 70% | Activity: 69% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Retro-modern Fashion:** Disruptive innovation opportunity: Integrate vintage prints and artful styles with modern design techniques to create a unique and nostalgic fashion line. - **Mix of Textiles:** Disruptive innovation opportunity: Experiment with unconventional fabric combinations to create visually striking and original garments. - **Versatile Separates:** Disruptive innovation opportunity: Design mix-and-match separates that can be easily paired with existing wardrobe items, offering versatility to consumers. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Combine retro and modern fashion elements to create an innovative and nostalgic clothing line that caters to individuals seeking unique styles. - **Textile:** Disruptive innovation opportunity: Explore innovative fabric combinations to create visually appealing and distinctive textiles that can be used in various industries. - **Retail:** Disruptive innovation opportunity: Offer mix-and-match separates that allow customers to effortlessly create versatile outfits, providing convenience and customization in their shopping experience. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Print-Focused Swim Lines](https://www.trendhunter.com/trends/fioretta.md) - [Timelessly Charming Fashion Collections](https://www.trendhunter.com/trends/mi-amor-collection.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md)