# Crowdsourced Brew Campaigns Samuel Adams Crowd Craft Project Lets Fans Partake in Beer-Making By Katherinev123 | Published 2012-01-20 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samuel-adams-crowd-craft-project References: [psfk](http://www.psfk.com/2012/01/beer-crowdsourcing-faceboo.html) & [mashable](http://mashable.com/2012/01/19/sam-adams-crowdsources-beer-facebook/) The Samuel Adams Crowd Craft Project is a campaign that puts beer-making into the hands of customers and fans. Samuel Adams is asking its [Facebook](https://www.trendhunter.com/trends/the-neighborator) fans to help the brand create a beer using its Facebook application. The Samuel Adams Crowd Craft Project enlists users to help determine the different parts of a beer, such as its clarity, color and body. Fans get to put forth their opinion on the brew's sweetness (malt) and bitterness (hops) as well. Then, favorites from each category will be used toward the creation of a "[collaborative ale](https://www.trendhunter.com/trends/apple-crisp-ale)," describes Mashable. This new brew will be made in February and circulated to select locations -- including Guy Kawasaki’s Girl + Guy party -- in Austin, Texas, during the South by [Southwest](https://www.trendhunter.com/trends/getaways-by-southwest) event in March. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 29% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Crowdsourced Beer-making:** Brands can leverage the power of crowd intelligence to create unique and collaborative beers with the participation of their customers. - **Interactive Social Campaigns:** Companies can engage their audience by creating interactive social media campaigns that involve the customers in the product development process. - **Collaborative Product Development:** Brands can benefit from collaborating with their customers by involving them in the creation of new and innovative products through crowdsourcing. ### Where This Applies - **Beer Industry:** Breweries can create unique, popular and successful beers leveraging their customers' tastes by crowdsourcing their development. - **Food and Beverage Industry:** Brands can engage their audience and create buzz around their products by using crowdsourcing for product development. - **Marketing Industry:** The trend of interactive and crowdsourced campaigns can open up new opportunities for advertising and marketing agencies to create more engaging and unique campaigns for their clients. ## Related on Trend Hunter - [Beer Enthusiast Campaigns](https://www.trendhunter.com/trends/yard-house.md) - [Brand Expansion Crowdfunding Campaigns](https://www.trendhunter.com/trends/cape-codr.md) - [CPG Brand Beer Collaborations](https://www.trendhunter.com/trends/split-face.md) - [Celebratory Free Beers](https://www.trendhunter.com/trends/samuel-adams.md) - [Curated Beer Pre-Order Programs](https://www.trendhunter.com/trends/preorder-program.md) - [Cross-Continental Beer Brewing Documentaries](https://www.trendhunter.com/trends/beer-is-art-campaign.md) - [Groundhog-Themed Beer Campaigns](https://www.trendhunter.com/trends/samuel-adam.md) - [Summer Beer Excuse Generators](https://www.trendhunter.com/trends/i-cant.md) - [Beer Brand Baking Kits](https://www.trendhunter.com/trends/baking-the-american-dream-kit.md)