# Meme-Inspired Smartphone Ads Samsung's Galaxy A 'Awesome is for Everyone' Speaks to Gen Z By Laura McQuarrie | Published 2019-12-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samsungs-galaxy-a References: [campaignlive](https://www.campaignlive.co.uk/article/turkey-week-samsungs-new-spot-makes-zoomers-feel-old/1669142) [Samsung's](https://www.trendhunter.com/trends/recipe-ideas) Galaxy A was "built for the era of live" and a time where people are passionate about creatively and spontaneously capturing moments. To introduce the new phone, its high-quality camera, large screen and long-lasting battery, Samsung created a video to express that "Awesome is for everyone." As the Samsung [Galaxy A series](https://www.trendhunter.com/trends/2022-samsung-galaxy-a-series) specifically targets Millennials and [Gen Z](https://www.trendhunter.com/trends/first-flips) consumers, the ad is full of fast-moving colorful visuals, filters, special effects, emojis and random, meme-inspired content. Over the course of the video, which comes in at under a minute, the word "Awesome" is simply used to describe the new features of the smartphone. Since the future of social media seems to be in live content, Samsung's Galaxy A aims to emphasize that it is designed to keep up with all the action. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 21% | Activity: 72% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Live Content:** Disruptive innovation opportunity: Develop platforms or tools that enhance the creation and consumption of live content on smartphones. - **Meme Marketing:** Disruptive innovation opportunity: Create innovative advertising campaigns that utilize meme-inspired content to resonate with Millennials and Gen Z consumers. - **Visual Communication:** Disruptive innovation opportunity: Develop intuitive and visually-driven communication tools or apps to cater to the preferences of Millennials and Gen Z consumers. ### Who This Affects Most - **Smartphone Manufacturing:** Disruptive innovation opportunity: Integrate high-quality cameras, large screens, and long-lasting batteries into smartphones to cater to the demands of Millennials and Gen Z consumers. - **Social Media Platforms:** Disruptive innovation opportunity: Build social media platforms that prioritize live content and offer features like filters, special effects, and emojis to enhance user engagement. - **Advertising and Marketing:** Disruptive innovation opportunity: Develop new strategies and tactics that incorporate meme-inspired content to effectively reach and engage Millennials and Gen Z consumers. ## Related on Trend Hunter - [Gen-Z-Targeted Phone Spots](https://www.trendhunter.com/trends/recipe-ideas.md) - [Immersive Camera Smartphones](https://www.trendhunter.com/trends/samsung-galaxy-a54-5g.md) - [Photo-Focused Mid-Range Smartphones](https://www.trendhunter.com/trends/midrange-smartphones.md) - [AI-Powered Smartphone Trios](https://www.trendhunter.com/trends/samsung-6.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Generative AI Interpreter Campaigns](https://www.trendhunter.com/trends/the-next-big-thing-is-you.md) - [Refined AI-Enabled Phones](https://www.trendhunter.com/trends/galaxy-a17-5g.md)