# Artistic Technology Retail Shops The New Samsung Space in Selfridges is Fashionably Finished By Michael Hemsworth | Published 2021-09-17 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-space References: [geeky-gadgets](https://www.geeky-gadgets.com/samsung-launches-new-space-at-selfridges/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+geeky-gadgets+%28Geeky+Gadgets%29) & [news.samsung](https://news.samsung.com/uk/discover-samsungs-new-space-at-selfridges) A new [Samsung](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough) space is being launched at [Selfridges](https://www.trendhunter.com/trends/selfridges-1) in the UK to help showcase some of the brand's latest technology products, while also putting a focus on a premium yet fluid shopping experience. The retail experience is located at the Selfridges location on Oxford Street in London and is achieved with a series of relaxed, optimally lit areas for shoppers to try out new products. The artistic, lounge-like space is paired with soft edges and relaxed colors to give it a more organic feel that shoppers will feel comfortable staying in as they explore solutions. The new Selfridges Samsung space was completed by the [Dalziel & Pow](https://www.trendhunter.com/trends/tech-playground) brand innovation studio and helps to freshen up the shopper experience when perusing the latest wares. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 78% | Activity: 82% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Artistic Retail Spaces:** There is an opportunity for brands to create more unique and artistic retail spaces that will help provide a more memorable and engaging shopping experience for customers. - **Fluid Shopping Experience:** The focus on creating a fluid shopping experience is becoming more prominent, with brands looking to create spaces where customers can explore products in a more relaxed and comfortable environment. - **Digital Retail Technologies:** Incorporating digital technologies into retail spaces can help create a more immersive and interactive shopping experience for customers. ### Where This Applies - **Technology Retail:** As seen with the new Samsung space at Selfridges, there is an opportunity for technology retail brands to create more luxurious and art-inspired shopping experiences. - **Interior Design:** There is an opportunity for interior design firms to partner with retail brands and create bespoke spaces that reflect the brand's aesthetic and provide a unique shopping experience. - **Consumer Electronics:** As more brands focus on creating engaging shopping experiences, there is an opportunity for consumer electronics companies to create more innovative and interactive products that can be showcased in retail spaces. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Interactive Store Hubs](https://www.trendhunter.com/trends/samsung-experience-store-at-scarborough.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md) - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [Tech-Driven In-Store Events](https://www.trendhunter.com/trends/harrods.md) - [Immersive Flagship Tech Stores](https://www.trendhunter.com/trends/new-bond-street.md) - [Sensory Audio Retail Pop-Ups](https://www.trendhunter.com/trends/bang-olufsen2.md) - [Updated Tech-Brand Store Locations](https://www.trendhunter.com/trends/battersea-power-station-1.md) - [Experiential Airline Stores](https://www.trendhunter.com/trends/emirates-world-travel-store.md)