# Night Vision Photography Ads This Samsung Smart Camera Campaign Features the Eye of a Tiger By Leslie Chen | Published 2013-07-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-smart-camera References: [adsoftheworld](http://adsoftheworld.com/media/print/samsung_smart_camera_owl) & [cheil](http://www.cheil.com/) There's nothing worse than trying to get that lovely night shot but your only option is to ruin the photo by using flash - rest assured, all of this seems to be solved when looking at these [Samsung](https://www.trendhunter.com/trends/what-ai-can-save) Smart Camera ads. Promising to capture those moments even when its completely dark out, this campaign has instantly sold me on its product by recreating the exact situation that I often find myself in. Created by [Cheil](https://www.trendhunter.com/trends/data-driven-digital-experience) advertising agency in Thailand, the ads feature three different people taking a photo with their new Samsung camera while the lens of each one is replaced by the eye of a nocturnal animal like an owl or tiger. The ads also feature the copy, "Brightest Lens for Your Night Photo Hunt." ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 17% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Night Vision Photography:** Developing smart cameras that are optimized for taking crisp and clear nighttime photographs. - **Nocturnal Advertising:** Running advertisements that feature nocturnal animals and their night vision capabilities. - **Advanced Lens Technology:** Creating lenses with cutting-edge technology that can capture stunning images in low-light conditions. ### Where This Applies - **Camera Manufacturing:** Developing high-quality cameras that can take high-quality nighttime photographs, such as those offered by Samsung's Smart Camera. - **Advertising:** Creating creative ad campaigns that feature unique and innovative ways to showcase a product's capabilities, such as using nocturnal animals to demonstrate night vision photography. - **Lens Technology:** Innovating in the field of lens technology to create advanced lenses that can capture stunning images in low-light conditions, similar to those featured in Samsung's Smart Camera ads. ## Related on Trend Hunter - [Night Photography Smartphones](https://www.trendhunter.com/trends/oppo-find-x5.md) - [Full-Color Night Vision Cameras](https://www.trendhunter.com/trends/rovaom-night-vision-camera.md) - [Analog-Themed Camera Campaigns](https://www.trendhunter.com/trends/analog-life.md) - [Advanced Night Vision Cameras](https://www.trendhunter.com/trends/duovox-mate-pro.md) - [Tea-Filled Smartphone Lenses](https://www.trendhunter.com/trends/clip-on-smartphone-lens.md) - [Household Expense Ads](https://www.trendhunter.com/trends/what-ai-can-save.md) - [Branded Digital Light Shows](https://www.trendhunter.com/trends/maybank-light-show.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md)