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# Vertical Mobile Casting Screens
The Samsung Sero Enables Users to Cast Content in Vertical Mode

By Riley von Niessen | Published 2019-04-29 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-sero
References: [gizmodo](https://gizmodo.com/you-animals-love-vertical-video-so-much-samsung-made-a-1834379206) & [samsung](https://www.samsung.com/?jnfd)

Smartphone users in Korea are now able to cast their Snapchats, [Instagram](https://www.trendhunter.com/trends/display-concept1) Stories and other vertically oriented apps and content onto the big screen with with use of the [Samsung](https://www.trendhunter.com/trends/cinema-led-screens) Sero, an QLED display that measures in at 43 inches.

The Samsung Sero can connect to a user's phone using NFC. Once connected, the content on the phone is displayed on the screen in a vertical format, making it ideal for sharing any in-app content for a more interactive experience. To further enhance the experience, the display also features integrated microphones, a 60-watt speaker, and Bixby support -- Samsung's virtual assistant.

While the average consumer might not find the Samsung Sero to be a necessary addition, it's unique format makes it great for events where social content is being pushed, and engagement with it is valued.

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 49% | Activity: 48% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Why This Trend Is Growing

- **Vertical Mobile Casting:** The trend of vertical mobile casting enables users to easily share vertically oriented apps and content on larger screens, enhancing the interactive experience.
- **QLED Displays:** QLED displays, like the Samsung Sero, provide high-quality visuals for casting vertical content, offering a more immersive viewing experience.
- **Integrated Social Viewing:** The integration of microphones, speakers, and virtual assistants in displays like the Samsung Sero enables users to engage and interact with social content in a more dynamic way.

### Industries Being Reshaped

- **Consumer Electronics:** The consumer electronics industry can explore opportunities to develop innovative displays and casting technologies that cater to the growing trend of vertical mobile casting.
- **Event Planning:** Event planning professionals can leverage the Samsung Sero and similar products to create engaging experiences by showcasing social content and encouraging audience participation.
- **Digital Advertising:** The digital advertising industry can utilize vertical mobile casting to deliver interactive and visually appealing ad campaigns on larger screens, capturing audience attention in a unique way.

## Related on Trend Hunter

- [Projector-Replacing Cinema Screens](https://www.trendhunter.com/trends/cinema-led-screens.md)
- [Digital Production Displays](https://www.trendhunter.com/trends/samsung-the-wall-for-virtual-production.md)
- [Sleek Vertical Digital Displays](https://www.trendhunter.com/trends/lg-witty.md)
- [Rolling Smart Home Displays](https://www.trendhunter.com/trends/rollable-display-concept.md)
- [Enhanced AI Portable Screens](https://www.trendhunter.com/trends/ai-portable-screen.md)
- [5K Studio-Grade Monitors](https://www.trendhunter.com/trends/samsung-viewfinity-s9.md)
- [AI Portable Projectors](https://www.trendhunter.com/trends/samsung-freestyle1.md)
- [Smart Home Projectors](https://www.trendhunter.com/trends/the-freestyle.md)
- [Split-View Vertical Monitors](https://www.trendhunter.com/trends/dualup-monitor.md)