# TV-Fitted Trucks The Samsung Safety Truck Lets Drivers Behind See the Road Ahead By Meghan Young | Published 2015-06-19 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-safety-truck References: [neatorama](http://www.neatorama.com/2015/06/19/Samsungs-Safety-Trucks-Let-Drivers-Behind-See-the-Road-Ahead/) & [samsung](http://www.samsung.com) Trucks provide a lot of concern on the road for a number of reasons, one of which is addressed in an innovative way by the [Samsung](https://www.trendhunter.com/trends/samsung-display-digital-cockpit) Safety Truck. Visibility is often a major issue when it comes to being on the road with such hug vehicles in the way. Yet this South Korean tech company decided to outfit a fleet of trucks with monitors to help those driving behind see the road ahead. The Samsung Safety Truck may be a campaign created by Leo Burnett/Buenos Aires, yet it's an idea that could make a huge difference on a wide scale basis. It promotes [road safety](https://www.trendhunter.com/trends/highrisk-roadway) in a way that provides an interesting solution. Perhaps the Samsung Safety Trucks will make a commercial debut in the near future -- or [transparent trucks](https://www.trendhunter.com/trends/sphere-vehicle) will be invented. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 10% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Enhanced Visibility:** The trend of enhancing visibility through technology creates opportunities for innovative solutions like the Samsung Safety Truck. - **Road Safety Campaigns:** The rising trend of road safety campaigns presents opportunities for businesses to develop impactful strategies and solutions. - **Transparent Vehicles:** The growing trend of transparent vehicles opens up opportunities for disruptive innovations in the automotive industry. ### Sectors Adopting This - **Automotive:** The automotive industry can explore disruptive innovation opportunities to incorporate advanced visibility technology into vehicles for enhanced safety. - **Advertising:** The advertising industry can take advantage of the trend in road safety campaigns to develop creative and impactful marketing strategies. - **Technology:** The technology industry can focus on developing transparent vehicle solutions that address road safety concerns and provide a disruptive alternative in transportation. ## Related on Trend Hunter - [Self-Driving Vehicle Cockpit Designs](https://www.trendhunter.com/trends/samsung-display-digital-cockpit.md) - [Blind Spot-Monitoring Cameras](https://www.trendhunter.com/trends/dezl-dualview.md) - [Living Area-Equipped Shipping Trucks](https://www.trendhunter.com/trends/geely-homtruck.md) - [Transparent Television Screens](https://www.trendhunter.com/trends/transparent-microled-display.md) - [Invisible Vehicle Antennas](https://www.trendhunter.com/trends/transparent-antenna.md) - [Autonomous Cabin-Free Shipping Trucks](https://www.trendhunter.com/trends/autonomous-electric-truck.md) - [Safety-Enhancing Community Drones](https://www.trendhunter.com/trends/samsung-public-safety-drone.md) - [Tech-Enhanced Safety Bike Lights](https://www.trendhunter.com/trends/rear-bike-light.md) - [Revolutionary Electric Commercial Trucks](https://www.trendhunter.com/trends/electric-commercial-truck.md)