# Character-Driven Smart Home Hubs The Samsung Project Luna Has a Charming Design By Michael Hemsworth | Published 2026-04-21 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-project-luna References: [digitaltrends](https://www.digitaltrends.com/home/samsung-shows-off-cute-new-tabletop-robot-and-we-hope-it-sees-the-light-of-day/) & [samsung](https://www.samsung.com)  The [Samsung](https://www.trendhunter.com/trends/2024-samsung-ballie) Project Luna smart [home hub](https://www.trendhunter.com/trends/samsung-home-hub) robot is a solution showcased by the tech brand at Milan Design Week to identify how we could see in-home artificial intelligence (AI) solutions evolve in the near-future. The home robot is imagined with a circular display on a base that swivels and would thus be able to change its orientation according to where the user is in the space. The robot is designed to be more approachable than traditional robot solutions to integrate more seamlessly into the home. The Samsung Project Luna smart home hub robot follows on cute, whimsical design language principles in a bid to help make it more appealing to consumers who might not otherwise want or welcome a home robot into their space. Image Credit: Samsung ## Trend Insights (Trend Hunter) - Score: 7.6/10 - Popularity: 79% | Activity: 78% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Robots](https://www.trendhunter.com/robots) ## Key Themes ### Why This Trend Is Growing - **Character-driven Smart Hubs:** A shift toward personable, character-like home hubs that use friendly aesthetics and expressive displays to foster emotional attachment and increase daily engagement with AI devices. - **Adaptive Swivel Interfaces:** Robotic hubs with motorized, orientation-aware displays that dynamically reorient to users around the room, enabling more natural, context-sensitive interactions across home spaces. - **Whimsical Design Language:** Playful, non-threatening form factors and rounded visual motifs that lower adoption barriers for in-home robots by signaling approachability rather than industrial utility. ### Industries Being Reshaped - **Consumer Electronics:** Hardware makers can leverage character-led hardware and display technologies to create differentiated product lines that blend appliance functionality with personality-driven user experiences. - **Home Automation:** Smart home platforms that integrate orientation-aware hubs open possibilities for contextually aware automation and multi-user presence management within domestic environments. - **Interior Design and Furnishings:** Furniture and decor firms may explore embedding expressive smart devices into home aesthetics, altering how technology is curated and perceived within living spaces. ## Related on Trend Hunter - [Slick AI-Powered Household Devices](https://www.trendhunter.com/trends/aipowered-appliances.md) - [Centralized Smart Home Hubs](https://www.trendhunter.com/trends/shelly-wall-display-x2i.md) - [Open-Source AI-Powered Home Hubs](https://www.trendhunter.com/trends/switchbot-ai-hub.md) - [Cute AI-Powered Companions](https://www.trendhunter.com/trends/luka-robots.md) - [Vision-Based AI Fridges](https://www.trendhunter.com/trends/bespoke-ai-refrigerator-family-hub.md) - [Assistive Home Robots](https://www.trendhunter.com/trends/lg-cloid.md) - [AI-forward home brand visions](https://www.trendhunter.com/trends/ai-in-action.md) - [AI-Powered Home Ecosystems](https://www.trendhunter.com/trends/ai-house.md) - [AI-Powered Smart Home Solutions](https://www.trendhunter.com/trends/aipowered-smart-home-solutions.md)