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# Reimagined Image Ads
These Samsung NX mini Camera Ads Transform Self Portraits into Selfies

By Michael Hemsworth | Published 2014-12-26 | Updated 2014-12-29 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-nx-mini-camera
References: [geekologie](http://geekologie.com/2014/12/iconic-self-portraits-imagined-as-selfie.php) & [samsung](http://www.samsung.com/us/photography/digital-cameras/EV-NXF1ZZB1JUS)

Transitioning the [selfie functionality](https://www.trendhunter.com/trends/selfie-ai) of its latest piece of photography equipment into an artistic quality, these [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion) NX mini Camera ads reimagine famous self-portraits as selfies. The new Samsung NX mini Camera features a swiveling selfie screen for easily taking portraits without the aid of a photographer, but as the ads so eloquently put it, this functionality is "For self-portraits. Not selfies."

Featuring the imagery of Vincent van Gogh, Frida Kahlo and Albrecht Dürer, the Samsung NX mini Camera ads seamlessly transition the classical works of self-portraiture into modern digital keepsakes. A cunning and sophisticated approach to rebranding a colloquial word, the Samsung NX mini Camera ads appeal with familiarity but keep your attention through wit.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 33% | Activity: 45% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards)

## Key Themes

### Key Themes Behind This Trend

- **Artistic Self-portraits:** Opportunity to market photography equipment that allows users to transform their self-portraits into artistic works.
- **Selfie Screen Technology:** Potential for innovation in developing and improving swiveling screens that make taking self-portraits easier and more accessible.
- **Reimagining Classical Art:** Opportunity to combine traditional art with modern technology to create unique and captivating advertising campaigns.

### Where This Applies

- **Photography Equipment:** Innovation potential in designing cameras with enhanced selfie functionality and features.
- **Digital Advertising:** Opportunity to create engaging and visually appealing advertisements that appeal to modern digital audiences.
- **Art and Technology:** Potential for collaboration between artists and technology companies to create innovative and creative marketing campaigns.

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