# Mobile Phone Dodgeball Funvertising With the Samsung Mobile Guinness World Record Dodgeball Game By Allison Love | Published 2010-05-22 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-mobile-guinness-world-record References: [adsoftheworld](http://adsoftheworld.com/media/tv/samsung_mobile_guinness_world_records_largest_game_of_dodgeball) & [samsung](http://www.samsung.com/ca/) Mobile companies are becoming more and more creative in their advertising efforts; enter the [Samsung](https://www.trendhunter.com/trends/can-you-beat-the-box) Mobile Guinness World Record dodgeball game. The phone company held a world-record-breaking dodgeball game (with 600 people) to promote their mobile phones. Whoever was left standing won a [Samsung mobile phone](https://www.trendhunter.com/trends/samsung-gaming-hub). The dodgeball game featured a blue team and a yellow team, each taking turns whipping silver dodgeballs at each other. The Samsung Mobile Guinness World Record dodgeball game actually looked pretty fun and totally worth winning a phone. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 38% | Activity: 88% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Guinness World Record Events:** Opportunity for companies to create innovative and engaging marketing campaigns through Guinness World Record events. - **Interactive Mobile Advertising:** Potential to captivate consumers by incorporating gamification elements in mobile advertising strategies. - **Experiential Marketing:** Creating unique brand experiences through immersive events like the Samsung Mobile Guinness World Record dodgeball game. ### Who This Affects Most - **Telecommunications:** Leveraging interactive and memorable campaigns to drive brand awareness and increase customer engagement in the telecommunications industry. - **Marketing and Advertising:** Exploring innovative ways to connect with consumers and create personalized experiences in the marketing and advertising industry. - **Event Management:** Opportunity to organize and execute large-scale experiential marketing events that generate buzz and promote brands. ## Related on Trend Hunter - [Color-Blasting AR Games](https://www.trendhunter.com/trends/can-you-beat-the-box.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Mobile Esports Events](https://www.trendhunter.com/trends/tribe-gaming-1.md) - [Branded Virtual Playgrounds](https://www.trendhunter.com/trends/samsung-space-tycoon.md) - [Gen Z Skateboarding Campaigns](https://www.trendhunter.com/trends/first-flips.md) - [Horror-Themed Phone Campaigns](https://www.trendhunter.com/trends/join-the-flip-side.md) - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [AR-Enabled Tennis Experiences](https://www.trendhunter.com/trends/snapchat-1.md) - [Collaborative Esports Events](https://www.trendhunter.com/trends/one-tap-campaign.md)