# Framed Artwork TVs The Samsung Lifestyle TV was Revealed as a Dual-Purpose Device at CES 2017 By Michael Hemsworth | Published 2017-01-07 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-lifestyle-tv References: [homecrux](http://www.homecrux.com/2017/01/06/59993/ces-2017-samsung-lifestyle-tv-aims-blend-living-room.html) & [samsung](http://www.samsung.com) Those who don't like the aesthetic of the TV in their living room will likely find the [Samsung](https://www.trendhunter.com/trends/frame-tv-1) Lifestyle TV to be a brilliant way to hide it in plain sight. Unveiled at CES 2017, the Samsung Lifestyle TV is designed to look and act like a [smart photo or art frame](https://www.trendhunter.com/trends/amazon-ember-artline-tv) when not in use. When the user wants to watch TV, the unit springs to life to reveal a stunningly crisp picture that disappears once again after the user is done watching. The Samsung Lifestyle TV looks unlike any television that is on the market with an aesthetic that is more like a framed piece of art than a digital device. The TV has a thick bezel and frame, and is capable of being hung on a wall or leaned on a table. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### Key Themes Behind This Trend - **Framed Artwork Tvs:** Disruptive innovation opportunity: Explore the integration of digital art and smart technology to create dual-purpose devices in the home. - **Smart Home Decor:** Disruptive innovation opportunity: Develop smart devices that blend seamlessly with home decor, such as art frames that transform into TVs. - **Invisible Technology:** Disruptive innovation opportunity: Create technologies that can disappear or blend into the background when not in use, maintaining the aesthetic appeal of the space. ### Where This Applies - **Consumer Electronics:** Disruptive innovation opportunity: Combine technology and aesthetics to create innovative consumer electronic products. - **Interior Design:** Disruptive innovation opportunity: Merge technology and interior design to create visually pleasing and functional home decor. - **Digital Art:** Disruptive innovation opportunity: Explore the intersection of art and technology to create immersive digital art experiences. ## Related on Trend Hunter - [Lifestyle Art Televisions](https://www.trendhunter.com/trends/gallery-tv.md) - [Illusory Artwork-Displaying TVs](https://www.trendhunter.com/trends/hisense-canvastv.md) - [Art Frame TVs](https://www.trendhunter.com/trends/frame-tv-1.md) - [Art-Inspired Gallery TVs](https://www.trendhunter.com/trends/lg-gallery-tv.md) - [Photo Frame-Like Televisions](https://www.trendhunter.com/trends/nxtframe.md) - [Premium Framed Artwork Televisions](https://www.trendhunter.com/trends/the-hisense-canvastv.md) - [Artful Flush-Mount TVs](https://www.trendhunter.com/trends/c1-canvas-art-tv.md) - [Artistic Voice Assistant Televisions](https://www.trendhunter.com/trends/samsung-the-frame-ls03d.md) - [Artistically Enhanced TVs](https://www.trendhunter.com/trends/stylish-tv.md)