# Starry Bioluminescent Billboards O2's Starry Billboard Celebrates the Samsung Galaxy S5 Launch By Laura McQuarrie | Published 2014-04-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-galaxy-s5-launch References: [o2galaxy](http://www.o2galaxy.co.uk/) As part of the [Samsung](https://www.trendhunter.com/trends/data-driven-digital-experience) Galaxy S5 launch, O2 created a beautifully starry billboard that lights up like the night sky. If you live in the city, seeing the stars is a treat that you probably don't get very often, due to the light pollution that comes with being in a big city. In addition to being pretty impressive to look at, the billboard boasts a few other neat features. The impressive ad measures 26' x 16' and the billboard's glow comes entirely from UV power. In the daytime, the billboard isn't much to look at, but like the sky at night, it is lit up by the Milky Way's stars, using STARPATH technology. A visit to [o2galaxy.co.uk](http://www.o2galaxy.co.uk/) gives you the chance to immerse yourself into the stars even more with a game, plus win a Samsung Galaxy S5 from O2. ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 80% | Activity: 83% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Bioluminescent Advertising:** New technologies that allow for visual displays powered by natural light sources and without the use of electricity and LED. - **Smartphone Launch Campaigns:** Campaigns using innovative outdoor/ambient advertising that play on the excitement around the launch of a new smartphone model. - **Immersive Marketing Experience:** Innovative marketing initiatives that enable customers to participate in interactive experiences beyond the traditional consumption of advertising. ### Where This Applies - **Advertising and Marketing:** Developing innovative advertising techniques that incorporate natural light sources and interactive participation opportunities. - **Technology and Electronics:** Coming up with innovative product launch campaigns that leverage creative advertising techniques to create buzz and drive sales. - **Entertainment and Gaming:** Creating immersive brand experiences that actively engage potential customers, catch their attention and build awareness and loyalty. ## Related on Trend Hunter - [Data-Driven Digital Experiences](https://www.trendhunter.com/trends/data-driven-digital-experience.md) - [World-Class Billboard Ads](https://www.trendhunter.com/trends/corona-sun-activated-billboard.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Sun-Framing Billboards](https://www.trendhunter.com/trends/daily-dose-of-vitamin-d.md) - [25-Hour Skateparks](https://www.trendhunter.com/trends/25-hour-skatepark.md) - [Groundbreaking AR Posters](https://www.trendhunter.com/trends/windooh.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md)