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# Olympics-Celebrating Smartphones
The Samsung Galaxy S20+ 5G Olympic Games Edition is Powerful

By Michael Hemsworth | Published 2020-03-20 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-galaxy-s20
References: [geeky-gadgets](https://www.geeky-gadgets.com/samsung-galaxy-s20-5g-olympic-games-edition-19-03-2020/) & [samsung](https://www.samsung.com/)

The Samsung Galaxy S20+ 5G Olympic Games Edition is a new limited-edition smartphone being released in Japan in anticipation of the Tokyo 2020 Olympics that are set to kick off this summer.

The smartphone features a 6.7-inch display with a QHD+ resolution along with 128GB of internal storage and 12GB of RAM. The device is powered by a [Qualcomm](https://www.trendhunter.com/trends/samsung-galaxy-s21-fe) [Snapdragon](https://www.trendhunter.com/trends/realme-gt7-pro-racing-edition) 865 processor and features the Tokyo 2020 Olympics logo on the rear-bottom, and boasts a golden color that is sure to remind users of the gold medal.

The Samsung Galaxy S20+ 5G Olympic Games Edition will be exclusively available in Japan through [NTT Docomo](https://www.trendhunter.com/trends/ntt-docomo-cx), but no information on how much or when it will be available has been released.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 31% | Activity: 6% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### What Makes This Trend Stand Out

- **Limited-edition Olympics Smartphones:** Opportunity for smartphone manufacturers to create limited-edition devices tied to major sporting events, offering unique features and branding.
- **Enhanced Display and Performance:** Opportunity for advancements in display technology and processing power on smartphones to enhance user experience and differentiate products in the market.
- **Promotional Collaborations:** Opportunity for brands to collaborate with major events, such as the Olympics, to create co-branded products that generate excitement and tap into a global audience.

### Sectors Adopting This

- **Smartphone Manufacturing:** Opportunity for smartphone manufacturers to capitalize on the popularity of major events by releasing limited-edition devices with special features and branding.
- **Technology and Electronics Retail:** Opportunity for retailers to showcase and sell limited-edition smartphones tied to major events, appealing to customers looking for unique and exclusive products.
- **Sports Marketing and Sponsorship:** Opportunity for brands to partner with major sporting events, like the Olympics, to create co-branded promotional products that engage consumers and increase brand exposure.

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