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# Olympic Celebration Smartphones
The Samsung Galaxy S10+ Olympic Games Edition is Robust

By Michael Hemsworth | Published 2019-07-20 | Special
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-galaxy-s10-olympic-games-edition
References: [geeky-gadgets](https://www.geeky-gadgets.com/samsung-galaxy-s10-olympic-games-edition-revealed-19-07-2019/) & [samsung](https://www.samsung.com)

The [Samsung](https://www.trendhunter.com/trends/samsung-galaxy-z-flip6-olympic-edition) Galaxy S10+ Olympic Games Edition smartphone has been announced by the technology brand as a new device that celebrates the upcoming Tokyo 2020 Olympic Games. The device will come in a Prism White color option that is emblazoned with the Tokyo 2020 logo and will also come with a pair of [Galaxy Buds](https://www.trendhunter.com/trends/samsung) for wireless music streaming.

The special edition smartphone comes as one of the first Tokyo 2020-branded products that will be hitting the market in anticipation of the games that will take place next summer. The Samsung Galaxy S10+ Olympic Games Edition smartphone will be available for preorder starting on July 24 ahead of the official July 26 launch in Japan and will retail at a cost of 114,696 Yen.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 50% | Activity: 53% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) > [Olympics](https://www.trendhunter.com/olympics)

## Key Themes

### Key Themes Behind This Trend

- **Olympic Branded Products:** The creation of branded products for major sporting events represents an opportunity to tap into a passionate customer base and generate additional revenue streams.
- **Limited Edition Technology:** Creating special edition versions of existing technologies can create demand and build customer loyalty around exclusive, collectible products.
- **Brand Partnerships:** Collaborating with major sporting events or organizations can help brands reach new audiences and create unique, highly desirable products.

### Where This Applies

- **Electronics:** The electronics industry can leverage sporting events to create limited edition devices and generate additional interest in existing products.
- **Sporting Goods:** The sporting goods industry can create branded products to capitalize on major sporting events and help fans feel connected to their favorite teams and athletes.
- **Marketing and Advertising:** The marketing and advertising industry can create targeted campaigns around major sporting events and help brands form partnerships to reach new audiences and build brand equity.

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