# Viral Customer Service The Samsung Custom Dragon Phone Turns Heads By Shelby Lee Walsh | Published 2012-08-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-custom-dragon-phone References: [mashable](http://mashable.com/2012/08/30/samsung-dragon-phone/) & [samsung](http://www.samsung.com/ca/) News of the [Samsung](https://www.trendhunter.com/trends/aipowered-customer-service-tools) custom dragon phone hit the web today and the mobile phone provider is receiving a lot of notoriety for their above-and-beyond stance when it comes to customer service. It all started out rather innocently with Shane Bennett -- a customer of Samsung. He posted on Samsung's [Facebook](https://www.trendhunter.com/trends/rival-peak) page with a random (and rather childlike) drawing of a fire-breathing dragon in hopes of receiving some goodies from the company. Most big brands wouldn't reply, or would have a bland response template to send back, but not Samsung. The company replied back with a drawing of a kangaroo on a unicycle. Bennett posted to the screenshot to [Reddit](https://www.trendhunter.com/trends/reddit-car-share), which received a ton of online traffic and sparked conversation. Shortly after he got a free Galaxy S III in the mail. The best part? It was personalized with his own dragon drawing and was paired with a letter saying that this phone was "the only customized S III in Canada." Not bad for a single Facebook comment. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 35% | Activity: 80% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Personalized Customer Service:** Companies can disrupt the industry by going above-and-beyond to personalize their customer service interactions. - **Social Media Engagement:** Utilizing social media platforms like Facebook to engage with customers can lead to viral marketing opportunities. - **Customer Loyalty:** Creating a unique and memorable customer experience can enhance customer loyalty and attract new customers. ### Who This Affects Most - **Mobile Phone Manufacturing:** Mobile phone manufacturers can capitalize on personalized customer service to differentiate their brand and gain a competitive edge. - **Technology Retail:** Retailers in the technology industry can leverage social media engagement to generate viral marketing campaigns and increase brand awareness. - **Customer Service Solutions:** Companies specializing in customer service solutions can help businesses enhance customer loyalty through personalized interactions and experiences. ## Related on Trend Hunter - [AI-Powered Customer Service Tools](https://www.trendhunter.com/trends/aipowered-customer-service-tools.md) - [Latin Customer Experience Solutions](https://www.trendhunter.com/trends/smart-xperience.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md) - [Space-Themed Flip Phone Sets](https://www.trendhunter.com/trends/pop-mart-x-samsung-galaxy-z-flip6.md) - [Collaboration Artistic Smartphone Cases](https://www.trendhunter.com/trends/samsung-galaxy-accessories.md) - [Smartphone Seating Campaigns](https://www.trendhunter.com/trends/samsung-galaxy-z-flip-4-promotion.md) - [Anime-Themed Smartphones](https://www.trendhunter.com/trends/Pokemon-Galaxy-Z-Flip-3.md) - [Striking Red Device Skins](https://www.trendhunter.com/trends/carnage.md) - [Highly-Customizable Foldable Phones](https://www.trendhunter.com/trends/galaxy-z-flip-3-bespoke-edition.md)