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# Another iPhone Knock-Off
Samsung Croix

By cosio55 | Published 2007-09-04 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-croix
References: [i4u](http://www.i4u.com/article11241.html)

Another [iPhone](https://www.trendhunter.com/trends/charm-phone-case) knock-off? No surprise there! [Samsung's](https://www.trendhunter.com/trends/galaxy-z-flip-4) new Croix just won the iF Communication Design Award for 2007 with a final score of 11. This phone was made to be a direct competitor to the iPhone. Just like the [Apple](https://www.trendhunter.com/trends/apple-iphone-fold-concept) iPhone, it features a touch-screen, music player and has cross-like menus ("croix" means cross in French).

Samsung has yet to set a launch date, at which point more details will be released.

**Implications** - The featured images show what the new Samsung Croix will look like. Its outer design looks just like an iPhone and the screen can be used both horizontally and diagonally. Perhaps the iPhone has finally found a worthy opponent!

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 48% | Activity: 22% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile)

## Key Themes

### Key Themes Behind This Trend

- **Knock-off Smartphones:** The trend of knock-off smartphones continues as Samsung releases the Croix as a direct competitor to the iPhone.
- **Touch-screen Technology:** The rise of touch-screen technology is evident in Samsung's Croix, offering a similar experience to the iPhone.
- **Cross-like Menus:** Samsung's Croix introduces cross-like menus, a feature that resembles the iPhone's interface.

### Where This Applies

- **Mobile Phone Manufacturing:** The mobile phone manufacturing industry is experiencing disruption as Samsung aims to compete directly with the iPhone.
- **Consumer Electronics:** The consumer electronics industry is seeing disruptive innovation with the release of knock-off smartphones like Samsung's Croix.
- **Design and Communication:** The design and communication industry is impacted by the trend of touch-screen technology and cross-like menus in smartphones.

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