# Hard Drives for Fashionistas The Samsung Costume By mediterranean | Published 2008-07-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-costume References: [yankodesign](http://www.yankodesign.com/index.php/2008/07/25/the-softer-side-of-hard-drives/) & [coroflot](http://www.coroflot.com/public/individual_file.asp?sort_by=1&portfolio_id=1329788&individual_id=209543) In this age of tech savvy women and the rise in female fashion bloggers, there is a need for fashionable hard drives. Women need [chic devices](https://www.trendhunter.com/trends/cobble-ssd-enclosure) that will hold all their information, yet look right at place next to a [Dior](https://www.trendhunter.com/trends/parfums-christian-dior) make-up compact, lipstick, and an Armani mobile phone. Designer Joongoo Lee provides a sexy solution with [Samsung](https://www.trendhunter.com/trends/samsung-t17-shield) COSTUME, a 2.5" Portable Hard disk for professional women that won the silver prize at the 2007 Samsung Electronics Industry-academic design competition. Costume lives up to its name and dresses the usually ugly and boring hard drive in a slick and aerodynamic costume that has more than a striking resemblance to an expensive make-up compact. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 50% | Activity: 16% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Fashionable Tech Accessories:** The trend of creating chic devices that can be a fashion statement as well as functional opens up opportunities for fashion and tech industries alike. - **Design Competitions for Innovative Tech:** The trend of design competitions for creating innovative tech products like the Samsung Costume present opportunities for the tech design industry. - **Disguised Tech Products:** The trend of designing tech products to look like common personal accessories presents opportunities for the tech and fashion industries to collaborate and co-create. ### Industries Being Reshaped - **Fashion:** Fashion industry can tap into the trend of creating tech accessories as a fashion statement to target a new audience and expand the consumer base. - **Tech Design:** Tech design industry can leverage the trend of design competitions to create innovative products that can appeal to fashion-forward consumers. - **Consumer Electronics:** Consumer electronics industry can explore the trend of hidden tech products that can be disguised as personal accessories to provide a new experience to consumers. ## Related on Trend Hunter - [Monolithic Desktop Hard Drives](https://www.trendhunter.com/trends/unidentifed-hard-disk-drive.md) - [Folder-Shaped Hard Drive Concepts](https://www.trendhunter.com/trends/folder-external-hard-disk.md) - [Sci-Fi-Themed Hard Drives](https://www.trendhunter.com/trends/firecuda-external-hard-drives.md) - [Shipping Container Storage Drives](https://www.trendhunter.com/trends/cargo-hard-drive1.md) - [Desk-Mounted Hard Drives](https://www.trendhunter.com/trends/hard-drive-concept.md) - [Textural Mobile Storage Drives](https://www.trendhunter.com/trends/compact-ssd.md) - [Skeletal Celebratory Hard Drives](https://www.trendhunter.com/trends/buffalo-skeleton-hard-disk.md) - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Icon-Shaped USB Drives](https://www.trendhunter.com/trends/folderdrive.md)