# Celebrity Christmas Commercials Samsung's Christmas Commercial Stars Kristen Bell and Dax Shepherd By Vasiliki Marapas | Published 2014-11-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-christmas-commercial References: [jezebel](http://jezebel.com/kristen-bell-and-dax-shepard-really-really-really-like-1663132908) & [youtube](https://www.youtube.com/watch?v=rH-o5JqOXBM) A very pregnant Kristen Bell and her doting hubby Dax Shepard invite viewers into their home for [Samsung's](https://www.trendhunter.com/trends/samsung-and-hersheys) Christmas commercial. The adorable couple get themselves in the holiday spirit by going all-out when decorating their impressive home, making delicious-looking gingerbread houses and marathon-ing [classic Christmas movies](https://www.trendhunter.com/trends/mms-red-one). All the while, the two stay connected with Samsung's technology, from tablets to mobile devices to smartwatches. The cutest moment comes when Shepard holds a virtual mistletoe above Bell's head. Insert collective "aww!" here. Samsung really hit the nail on the head when deciding to cast Bell and Shepard. They are as relatable and down-to-earth as celebrities come, and folks at home will relish the chance to get a peek into their family life this Christmas. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 11% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Virtual Mistletoe:** Disruptive Innovation Opportunity: Creating virtual mistletoe experiences using augmented reality technology for fun and interactive holiday celebrations. - **Connected Home Technology:** Disruptive Innovation Opportunity: Developing smart home devices and integrated technologies that enable seamless connectivity and enhance the overall holiday experience for users. - **Celebrity Brand Collaborations:** Disruptive Innovation Opportunity: Exploring collaborations between brands and relatable celebrities to create authentic and engaging marketing campaigns that resonate with consumers. ### Where This Applies - **Augmented Reality:** Disruptive Innovation Opportunity: Leveraging augmented reality technology to create unique and immersive experiences within the entertainment and holiday industry. - **Smart Home Technology:** Disruptive Innovation Opportunity: Revolutionizing the home automation industry by developing advanced smart home devices and seamless connectivity solutions. - **Celebrity Endorsements:** Disruptive Innovation Opportunity: Redefining the marketing landscape by collaborating with relatable celebrities to create authentic and captivating brand campaigns within various industries. ## Related on Trend Hunter - [Actress-Approved Christmas Ads](https://www.trendhunter.com/trends/actressapproved-christmas-ads-adjoa-andoh-plays-mrs-claus-in-boots-ad-the-c.md) - [Customer-Driven Holiday Campaigns](https://www.trendhunter.com/trends/amazon-holiday-campaign.md) - [Christmas Romcom Grocer Movies](https://www.trendhunter.com/trends/waitrose-the-perfect-gift.md) - [AR-Focused Holiday Commercials](https://www.trendhunter.com/trends/share-more-joy.md) - [Virtual Brand-Backed Christmas Campaigns](https://www.trendhunter.com/trends/virtual-santa-visits.md) - [Faux Santa Ad Spots](https://www.trendhunter.com/trends/mint-mobile.md) - [Sentimental Holiday Ad Campaigns](https://www.trendhunter.com/trends/joy-is-made.md) - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Kindness-Promoting Ad Reboots](https://www.trendhunter.com/trends/cocacolas-christmas-kindness.md)