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# iMac-Inspired Desktops
The Samsung ATIV Book One 7 Tricks Fans at CES 2014

By Malika Renee Butss | Published 2014-01-10 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-ativ-book-one-7
References: [techradar](http://www.techradar.com/reviews/pc-mac/pc-mac-desktops/samsung-ativ-book-one-7-review-1212116/review) & [samsung](http://www.samsung.com/us/computer/all-in-one-pcs)

Bringing windows programming with the sleek Mac design is the [Samsung](https://www.trendhunter.com/trends/book4-pro-360) ATIV Book One 7, giving buyers the best of both worlds.

With a sleek Mac-esque design, the Samsung ATIV Book One 7 looks a lot like the iconic [Apple](https://www.trendhunter.com/trends/ayaneo-retro-mini-pc-am01-1) desktop, but operates differently. With a 24-inch screen, this coveted computer runs Windows 8.1 and is equipped with glowing LEDs on its bezel for Bluetooth, volume and video input source control. The best part about this computer is the SideSync feature that allows buyers to respond to texts, view photos and continue work on files from their [Galaxy](https://www.trendhunter.com/trends/galaxy-book5-pro) smartphone or tablet over Wi-Fi.

The sleek new design has nothing on these cool comp features.

## Trend Insights (Trend Hunter)

- Score: 4.6/10
- Popularity: 80% | Activity: 49% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Computers](https://www.trendhunter.com/computers)

## Key Themes

### Why This Trend Is Growing

- **Windows-mac Hybrid:** The trend of combining the sleek design of Mac computers with the functionality of Windows systems presents a disruptive innovation opportunity for computer manufacturers.
- **Cross-device Integration:** The ability to seamlessly connect and work across different devices, such as smartphones, tablets, and desktop computers, opens up disruptive innovation opportunities for technology companies.
- **Enhanced User Experience:** The focus on improving the user experience by incorporating features like SideSync for multi-device interaction creates disruptive innovation opportunities for tech companies.

### Industries Being Reshaped

- **Computer Manufacturing:** The trend of Windows-Mac hybrids presents an opportunity for computer manufacturers to create new innovative products that appeal to a wider range of consumers.
- **Technology:** The cross-device integration trend creates disruptive innovation opportunities for technology companies to develop seamless ecosystems that enhance user productivity and convenience.
- **Mobile Devices:** The opportunity to integrate smartphones and tablets with desktop computers, as seen with SideSync, opens up disruptive innovation opportunities for mobile device manufacturers to create more interconnected products.

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