# Digitized Korean Artwork Partnerships Samsung and the Leeum Museum of Art Have Collaborated By Michael Hemsworth | Published 2021-12-15 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/samsung-and-the-leeum-museum-of-art References: [geeky-gadgets](https://www.geeky-gadgets.com/samsung-the-frame-tv-partners-with-leeum-museum-of-art-15-12-2021/) & [news.samsung](https://news.samsung.com/global/interview-the-frame-art-store-offers-a-5000-year-history-of-korean-art-through-partnership-with-the-leeum-museum-of-art)  Samsung and the Leeum Museum of Art have announced a new partnership that will bring a number of artworks from the South Korea-based museum onto the Samsung The Frame TVs. The partnership comes as part of the continued digitization of artwork that expands access by allowing consumers to enjoy its beauty from the comfort of their own home instead of having to travel to museums in different countries. The partnership will see many works of art added to the Art Store on the aforementioned [TV](https://www.trendhunter.com/trends/frame-tv-1), which will help to further expand access to Korean artwork and culture. The Samsung and the Leeum Museum of Art partnership is available now for owners of The Frame TV to benefit from as the artwork is now available within the [Samsung Art Store](https://www.trendhunter.com/trends/samsung-art-store). ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 23% | Activity: 23% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Why This Trend Is Growing - **Digitization of Artwork:** The digitization of artwork is expanding access and creating partnerships between technology companies and museums. - **Virtual Museum Tours:** Virtual museum tours are becoming increasingly popular, potentially disrupting the traditional museum experience. - **Art Streaming Services:** The emergence of art streaming services is creating new ways to access and consume art outside of traditional museum settings. ### Industries Being Reshaped - **Technology:** The technology industry has the opportunity to create more partnerships with museums to digitize artwork and expand access. - **Museums:** Museums have the opportunity to embrace digitization and create virtual experiences to make art accessible to larger audiences. - **Art Streaming:** The art streaming industry has the opportunity to create platforms that bring art into people's homes, potentially disrupting the traditional museum experience. ## Related on Trend Hunter - [Smart TV Museum Partnerships](https://www.trendhunter.com/trends/samsung-art-store.md) - [Art-Focused Technology Partnerships](https://www.trendhunter.com/trends/samsung-art-stores.md) - [Contemporary Television Artwork](https://www.trendhunter.com/trends/samsung-and-marimekko.md) - [Collaborative 3D Art Installations](https://www.trendhunter.com/trends/reframe-installation.md) - [Luxury Collaboration TV Experiences](https://www.trendhunter.com/trends/samsung-and-loewe.md) - [Collaboration Artistic Smartphone Cases](https://www.trendhunter.com/trends/samsung-galaxy-accessories.md) - [AI-Digital Wall Art Features](https://www.trendhunter.com/trends/fire-tv-ambient-experience.md) - [Art Frame TVs](https://www.trendhunter.com/trends/frame-tv-1.md) - [Culturally Inspired Smartphone Accessories](https://www.trendhunter.com/trends/samsung-accessories-lineup.md)