# Centennial Suitcases Samsonite Brand Re-Releases Classic Designs for 100th Anniversary By Brian G Randles | Published 2010-02-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/samsonite-brand References: [hypebeast](http://hypebeast.com/2010/02/samsonite-100th-anniversary-black-label-briefcase/) & [samsonite](http://www.samsonite.com) The [Samsonite](https://www.trendhunter.com/trends/kenny-scharf1) brand is synonymous with suitcases. I've said this before, but if your brand's name is the first thing that pops to mind when a product is mentioned, then you are beyond successful. Hoover, [Coke](https://www.trendhunter.com/trends/diet-coke-retro-lime), [Kleenex](https://www.trendhunter.com/trends/kleenex-branding)... you are all in the same club as Samsonite. Feel proud... and rich beyond words. Re-releasing some of its icons of the 1960s with a more modern style, the Samsonite brand is celebrating its 100th birthday in vintage style. Check out the gallery above. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 57% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Vintage Revival:** The re-release of classic designs from the past with a modern twist creates opportunities for new markets in nostalgia-based products. - **Brand Legacy:** Emphasizing a brand's history and heritage can strengthen consumer loyalty and increase sales. - **Sustainable Materials:** Using eco-friendly materials and production methods can appeal to consumers who prioritize environmentally conscious purchases. ### Industries Being Reshaped - **Luggage Manufacturing:** Incorporating vintage and sustainable elements into luggage design offers a unique selling point in the highly competitive luggage industry. - **Fashion:** Trendsetters interested in vintage fashion and sustainable materials can find new inspiration in the Centennial Suitcase collection. - **Travel Industry:** Hotels, airlines, and other travel-related businesses can collaborate with Samsonite to offer special luggage packages and promotions to celebrate the brand's 100th anniversary. ## Related on Trend Hunter - [Artistically Adorned Luggage Collections](https://www.trendhunter.com/trends/kenny-scharf1.md) - [Circular Green Luggage Capsules](https://www.trendhunter.com/trends/samsonite-2.md) - [Fashion-Inspired Luggage Campaigns](https://www.trendhunter.com/trends/jet-gala.md) - [Colorful Retro Luxury Suitcases](https://www.trendhunter.com/trends/holiday-handcarry.md) - [Grooved Aluminum Luggages](https://www.trendhunter.com/trends/rimowa-5.md) - [Textured 60s-Inspired Suitcases](https://www.trendhunter.com/trends/rimowa-hammerschlag-collection.md) - [Fictional Spy-Inspired Suitvases](https://www.trendhunter.com/trends/james-bond-carryon-trolley-case.md) - [AI-Powered Travel Campaigns](https://www.trendhunter.com/trends/bring-it-2024.md) - [Photography Brand Suitcases](https://www.trendhunter.com/trends/kodak-luggage.md)