# Bruised Eye Makeup Samson Poon Knows That There is Something About 'Veronika' By Meghan Young | Published 2010-09-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/samson-poon References: [behance.net](http://www.behance.net/gallery/VERONIKA/710187) & [stylistforent.blogspot](http://stylistforent.blogspot.com/) There's something about 'Veronika' and Hong Kong-based photographer Samson Poon knows exactly what it is. With her sneaky movements and [mysterious looks](https://www.trendhunter.com/trends/rouge-noir), you simply can't risk taking your eyes off her within these prints. With the help of [makeup artist and hair stylist](https://www.trendhunter.com/trends/air-max-dn-silhouette) Kitty Chan, and stylist Bhisan Rai, Samson Poon has put together a shoot that is fully dependent on emotion, while conveying [fashionable styles](https://www.trendhunter.com/trends/artsy-eyewear-collection) amidst a barren backdrop. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 75% | Activity: 46% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Emotive Photography:** Capturing emotion through photography is a trending style that presents opportunities for unique storytelling and brand messaging. - **Minimalist Fashion:** The use of fashionable styles against a barren backdrop conveys a minimalist aesthetic trend that offers opportunities to showcase simplicity and elegance in the fashion industry. - **Mysterious Makeup:** The incorporation of mysterious and captivating makeup in photo shoots presents opportunities for innovative beauty products and techniques in the cosmetics industry. ### Sectors Adopting This - **Photography:** The trend of emotive photography opens up opportunities for photographers to explore new techniques and narratives in capturing raw emotions and telling powerful stories. - **Fashion:** The minimalist fashion trend creates opportunities for designers to create simple yet sophisticated clothing lines that resonate with consumers seeking minimalist and elegant styles. - **Cosmetics:** The rise of mysterious makeup in photo shoots creates opportunities for cosmetics brands to develop innovative products and techniques that emphasize intrigue and captivate consumers. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Grungy Movie-Inspired Cosmetics](https://www.trendhunter.com/trends/half-magic-beauty.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Glamorous Artful Bronze Sculptures](https://www.trendhunter.com/trends/sweet-jane.md) - [High-End Beauty Campaigns](https://www.trendhunter.com/trends/la-beaut-louis-vuitton-campaign.md) - [Monochromatic Cosmetic Clinics](https://www.trendhunter.com/trends/cosmetic-clinic.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Artist-Focused Luxury Exhibits](https://www.trendhunter.com/trends/yayoi-kusama-1.md) - [Intricate Fairytale-Like Makeup Sets](https://www.trendhunter.com/trends/four-essential-sets.md)