# $10 Fair-Trade Alcohol Sam's Club Launches ‘Neu Direction' Wine By Marissa Brassfield | Published 2008-11-16 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sams-club-neu-direction-wine References: [luxist](http://www.luxist.com/2008/11/15/sams-club-launches-fair-trade-wine-label/) & [walmartstores](http://walmartstores.com/FactsNews/NewsRoom/8783.aspx) It’s often exceedingly difficult to find certified fair-trade goods, especially at a place like Wal-Mart, [Costco](https://www.trendhunter.com/trends/costco-2) or Sam’s Club. However, Wal-Mart Stores has just announced the launch of Neu Direction, a [certified fair-trade wine](https://www.trendhunter.com/trends/bee-lightly-wines) from Lujan de Cuyo near Mendoza, Argentina. This year marks the first year of the [Fair Trade Wine](https://www.trendhunter.com/trends/fair) certification program in the United States, and Neu Direction is one of the first wines to achieve this distinction. Neu Direction Malbec will sell for about $10 a bottle at Sam’s Club. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 30% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Certified Fair-trade Goods:** The trend of certified fair-trade goods is growing, presenting opportunities for businesses to tap into the market and satisfy consumer demands for ethical and sustainable products. - **Affordable Fair-trade Alcohol:** The rise of affordable fair-trade alcohol, such as Sam's Club's Neu Direction wine, provides opportunities for businesses to cater to socially conscious consumers at a lower price point. - **Fair Trade Wine Certification:** The introduction of fair trade wine certification in the United States opens up new avenues for winemakers to differentiate themselves and capture a niche market of ethically-minded wine lovers. ### Industries Being Reshaped - **Retail:** Retailers like Wal-Mart, Costco, and Sam's Club can benefit from offering more certified fair-trade goods, appealing to socially conscious shoppers and differentiating themselves from competitors. - **Alcoholic Beverages:** The alcoholic beverage industry can leverage the growing demand for fair-trade alcohol, exploring opportunities to create affordable options without compromising ethical standards. - **Wine Production:** Wine producers, particularly winemakers in regions like Lujan de Cuyo near Mendoza, Argentina, have the chance to gain a competitive edge by obtaining fair trade certification and meeting the increasing consumer demand for ethically sourced wines. ## Related on Trend Hunter - [Affordable Holiday Season Wines](https://www.trendhunter.com/trends/exclusive-wines.md) - [Ethically Sourced Spirits](https://www.trendhunter.com/trends/fair.md) - [Versatile Vegan Wines](https://www.trendhunter.com/trends/versatile-vegan-wines.md) - [Unique Wine Club Subscriptions](https://www.trendhunter.com/trends/saldo-wine-collective.md) - [Low-Cost Private Label Wines](https://www.trendhunter.com/trends/california-heritage-collection.md) - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md) - [Paper-Packaged Private Label Wines](https://www.trendhunter.com/trends/the-collective-good-wine-range.md) - [Convenience Store Wine Ranges](https://www.trendhunter.com/trends/private-label-wine.md) - [Lifetime Wine Subscriptions](https://www.trendhunter.com/trends/obvious-wines.md)